Developing the perfect content marketing strategy is an art in itself. You need relevant, high-quality content, the right channels, a suitable promotion strategy, and of course you need to aim it at the appropriate target audience. Anyone who meets all this criteria is on the path to success. Content marketing will help not only to promote customer confidence in a way that is rarely possible through push marketing channels, it can also have a positive effect on sales figures as well as enormously increasing brand awareness.
But just how do you go about proving that there is a positive effect? Is a particular strategy definitely proving to be successful? And if not, is it the case that the overall goals need to be reconsidered or maybe it could just be the core aspects of a strategy need to be reset? Questions like these are being asked by marketers all the time, especially given that the professional execution of a well-planned, well thought through strategy requires a lot of time and money. At the end of the day, this investment must be worth it, i.e. the benefits must outweigh the costs – profitability is and will always remain the driving factor behind online marketing. Below we outline how you can measure content marketing success, the best tools for content marketing analytics, as well as how to identify exactly what requires improvement and optimization.