If you’ve got your own website, the user experience (UX) is just as important as the actual content. Making your site easy for visitors to browse will encourage them to stay on it for longer and interact with it more, which in turn will have a positive effect on your Google ranking. And good UX design is not just about making your site visually appealing and easy to understand – you also need to make sure it loads quickly.
Whenever somebody visits your website, a number of processes automatically start up in the background whose job it is to ensure the website is displayed correctly. The problem is that all of these background processes (loading and executing JavaScript, reading the CSS file, querying the database) take time. And if they take too long, your visitors may give up waiting, and your Google ranking will drop. Thankfully, there’s a way of speeding things up – caching.