Operating a blog is a very personal thing for many people. Bloggers comment on topics that interest them personally, or they inform readers about experiences they’ve recently had. How many people actually read the article often depends more on the blog’s reach, rather than its objective quality. If you plan to turn blogging from a hobby into a job you need to work out how to attract visitors to your blog and continuously increase traffic.
Which position your blog lands on in the search engine results – especially Google – plays a key role since most readers will stumble upon the blog via a search engines. Blogs on the first results page are of course more likely to be clicked on. Few people are specifically looking for a blog when they search. The aim of SEO for blogs is to tailor the individual blog posts as well as the whole project to typical search queries of users that are interested in the blog topic(s). The blog might rank well, but the traffic may not increase if the target group can see from the preview in the search results that the content you’re offering is of no interest to them.
Optimizing a blog for search engines is a very complex task that requires a lot of time and effort. However, the SEO sector also offers the opportunity to get ahead of the competitors, who also write about similar topics. This gives you an advantage when it comes to giving your readers what they want.