In the right context, with the right content and the right strategy, a single page website offers a number of advantages. Concentrating on the essentials usually gives websites with a one page design format a simple and clear design, making it easy and intuitive for site visitors to use and navigate.
Through the stringent and narrative arrangement of content, you can tell a clear and conclusive story to your users. With a logical, successive order of content, you can also present offers and products in a comprehensible manner. The advantages and sales arguments of your offers and products can be clearly defined and explained, helping to lead the user directly to the point of conversion. The single page design is just as suitable for simple projects or event-related websites, because all relevant information can be placed on a single page in an easily visible manner.
But there are of course disadvantages to the single page website design. As explained above, one page web design is still fairly new and represents a change from the typical website navigation route. As a result, some users may be confused by the layout, interpreting it as an advertisement of some sort. For this reason, it’s important to leave markers indicating where users should scroll or click, to avoid a negative user experience.
The running theme in search engine optimization is that ‘content is king’. But in single page design, content is deliberately reduced to the bare essentials – which can make it difficult to implement a comprehensive content and keyword strategy, because you only have a limited amount of text to work with. This means that optimization in one page design is usually limited to main keywords and topic-relevant secondary keywords.
Lastly, depending on the range, size, and number of images or multimedia elements, users can experience increased loading times with one pagers. The flat design strategy mentioned above is one way of trying to counteract this.