You can improve the service of your website by adding contact details, and where applicable, times of availability. A link to frequently asked questions (FAQ) may be useful if you’re selling products or services. If your web shop has a physical store, you should add your opening times and a map of how to get there to your footer. Just as easy is the integration of Google Maps, for example.
But beware! When embedding online maps, you need to adhere to data protection rules. The transfer of user data to servers usually requires user consent. You could embed a symbol card, a photo and text to detail any data transmission. Please note that some map service providers expressly prohibit the use of blurred representations of their maps (e.g., Google Maps).
The situation is similar with social media platforms. It’s best to include an icon that links to Facebook, Google, Twitter and Co. The direct integration of their services may lead to unauthorized data transmission and could constitute a violation of data protection regulations. Luckily, when it comes to social media, there are now many web tools available to help with legally compliant embedding.
The website footer is also useful to entice users to register for newsletters. Email marketing initiatives are a great way to foster customer loyalty and trust.
If your services are accessible via an app, you could link to the relevant app stores in the footer. Because a growing number of users are accessing the web from their mobile devices, apps make for a useful addition for some businesses.