A good pre­sen­ta­tion is key for gaining more attention and interest in your content. Whether on your own company website, your personal blog, on social networks or during a pitch meeting at work, you should make it more in­ter­est­ing than just blocks of texts. By creating in­fo­graph­ics yourself and enriching your content, you aren’t just upgrading your offering, but also making it easier for your viewers to better un­der­stand the context. In order to show col­leagues, customers, and online users your own concepts, results, or offers in the best way possible, you should focus on providing in­for­ma­tion in image form. In­fo­graph­ics are popular among users, mainly for the following reasons:

  • Visual in­for­ma­tion can usually be processed faster than longer text passages
  • Images support text content by em­pha­siz­ing important in­for­ma­tion
  • Graphics can easily be shared on social networks
  • Images are a welcoming change from mo­not­o­nous blocks of text.
  • In­for­ma­tive graphics are an important element in online marketing (as an upgrade for SEO content on landing pages, blogs, or social media platforms).

In­fo­graph­ics are therefore not only useful for providing in­for­ma­tion quickly for the readers, but they also help when it comes to search engine op­ti­miza­tion of your web content. The right in­fo­graph­ic can achieve a lot by in­creas­ing clicks, likes, shares, and con­ver­sions for your online presence. By creating in­fo­graph­ics yourself, you can determine which pieces of content you want to emphasize and how you want to focus on them the­mat­i­cal­ly.

Programs for creating in­fo­graph­ics

There are many different types of software available on the market that you can use to create your own in­fo­graph­ics. To give you an idea of those on offer, we present six programs whose basic features are free. In addition, we explain the ad­van­tages and dis­ad­van­tages of each of the tools, the free features as well as the fee-based features included in the premium versions.

Infogr.am: create in­fo­graph­ics and visualize data easily

With the free in­fo­graph­ics tool, infogr.am, even in­ex­pe­ri­enced users can very easily create an in­fo­graph­ic online without any ad­di­tion­al software. Infogr.am is es­pe­cial­ly simple and practical for beginners: after reg­is­ter­ing for free, you will get access to the clear user interface with its easy-to-use menu. Using the sidebar, the user can either create their own in­fo­graph­ic from scratch, or choose from suitable templates. Af­ter­wards, you can directly add content such as texts, charts (pie, bars, pic­tograms, etc.), maps, images, or videos. Infogr.am offers a variety of free templates for clear vi­su­al­iza­tions. The templates and settings on infogr.am are simple to use. Data sets are processed in a similar way to other spread­sheet programs like Excel. If you have a ready-made table at your disposal, you can easily convert it into common table formats such as .xls, .xlsx., and .csv with Google Drive, Dropbox, OneDrive, or via URL as a JSON Feed (JavaScript Object Notation). The sidebar in the editor enables you to use the drag & drop feature to insert image elements (charts, maps, texts, images, videos, and other data sets) and delete them just as easily. If you make an in­fo­graph­ic with infogr.am, you can share it with other users by embedding it on your own website. The finished in­fo­graph­ics cannot be down­loaded, but are published online on the infogr.am site and can be linked to. Premium features, such as ver­i­fi­ca­tion and mon­i­tor­ing through analysis features (per­for­mance mea­sure­ment according to location and rec­om­men­da­tion), exporting as PDF or PNG, extensive maps, unlimited icons, more data volume, linking cell data, comparing tables, team access, and offline sharing, are only available in the monthly sub­scrip­tion package under the pro, business, or en­ter­prise tariff. Verdict: the free tool, infogr.am lets you create intuitive in­fo­graph­ics in just a few clicks. Regarding the design pos­si­bil­i­ties, it is not as diverse as other tools, but if you want to create in­fo­graph­ics quickly and easily from just a few values, and publish them online, this service is just right for you.

Easel.ly: create at­trac­tive in­fo­graph­ics

With the in­fo­graph­ic tool, easel.ly, you can build visually appealing in­fo­graph­ics on a range of topics – simple and free of charge. The design templates, objects, and icons contained in the free basic version enable you to be creative with your design. It’s also possible to integrate a reduced, clear menu bar, templates, icons, images, and videos into your own graphic. You can use the drag & drop feature to add elements to the graphic as well as for selecting the ap­pro­pri­ate back­ground. With an ad­di­tion­al share button, you can embed your own in­fo­graph­ics by code on web pages, send the link in an e-mail, share with others, or work together on it. This means easel.ly is ideal for dis­trib­ut­ing in­fo­graph­ics – via social media networks (Facebook, Twitter), URLs, or embedded code. What easel.ly doesn’t offer is the option to import CSV files from spread­sheet programs – if you have many values, you have to add them manually, which can be quite time-consuming and pointless if you have data-intensive graphics. In addition, the choice of templates is quite limited in the free version of easel.ly. With the fee-based pro account, it’s possible to create thematic in­fo­graph­ics (e.g. for business and tech­nol­o­gy sectors) from 680,000 diverse icons. In addition, you can also use customer support, ad­di­tion­al fonts, various upload options (custom fonts and graphics) as well as ad­di­tion­al privacy settings. Down­load­ing high res­o­lu­tion PDFs are also only possible in the paid version. However, the in­fo­graph­ics you can create for free with easel.ly are enough to leave a good im­pres­sion on friends, col­leagues, and on the internet. Verdict: if you are looking for a user-friendly in­fo­graph­ic tool that doesn’t neglect design features, you will be more than happy with easel.ly’s online tool.

Venngage – create at­trac­tive in­fo­graph­ics with data sets

With the versatile Venngage in­fo­graph­ic generator, you have several creative ways to make in­fo­graph­ics. The tool includes a variety of designs for in­fo­graph­ics and original templates for various purposes for students in the free version: for surveys, posters, brochures, ad­ver­tis­ing campaigns, and social media content. This makes it ideal for creative and web-based users who want to make data maps visually appealing. You have to search for free elements in the free package, but thanks to the clear user interface, you can create at­trac­tive graphics in a very short time and sup­ple­ment them with your own media (e.g. by embedding YouTube videos). Unlike infogr.am and easel.ly, Venngage enables you to use the tool to import data sets from tables via Google Drive, and to easily arrange and edit in­di­vid­ual color, text, and picture elements using the drag & drop feature. The result can be shared directly though the Venngage Community URL or on social networks like Facebook, Pinterest, Twitter, and LinkedIn. Anyone who wants to use even more of the program’s features can upgrade their account ac­cord­ing­ly. This enables access to even more templates, design them yourself, use customer support, export and save your projects as high-res­o­lu­tion PNG files, export and save in­ter­ac­tive or vector PDFs, and give others access to the files. Verdict: Venngage is an ideal free tool for creative users, who want to make their own graphics and process data and numbers.

Canva: create com­pre­hen­sive in­fo­graph­ics

The graphic design tool, Canva has a versatile user interface. Although its aim was to be visually appealing rather than to process data, its huge selection of at­trac­tive and practical templates is im­pres­sive – suitable for projects like social media entries, office documents, (to-do lists, letter templates, etc.), blogging, e-mails, events, and ad­ver­tise­ments. In­fo­graph­ics (res­o­lu­tion: 800 x 2000px) can be easily created with the drag & drop feature. The big advantage: all main functions of the tool are free – ad­di­tion­al icons might come at a price. Canva is es­pe­cial­ly rec­om­mend­ed for creative people. Color and symbols that you’ve used before are stored in the history and can quickly be retrieved. You can upload your own pictures and edit them with photo filter. The biggest advantage: Canva, unlike other free online tools, allows you to save your own projects as JPG, PNG, or (printable) PDF files. In addition, you can post your graphics directly to Facebook and Twitter or simply send them by e-mail. Verdict: if you are creative and won’t be put off by a wide range of features, you can use Canva’s extensive database and download option to create visibly stunning in­fo­graph­ics.

Pik­tochart: make and save in­fo­graph­ics with data sets

With the Pik­tochart vi­su­al­iza­tion tool, you can not only create in­fo­graph­ics, but also design pre­sen­ta­tions and print documents. What’s practical about this tool is that uploading your own photos and down­load­ing and sharing graphics as JPG or PNG is included in the free account. Projects can be exported via Facebook, Twitter, Google, Pinterest, or be embedded in the Evernote planning tool using code. Table data can also be imported into Pik­tochart. If you would like to have a few ad­di­tion­al options (like the advanced photo uploads, downloads in print quality, exports as PDF for SlideShare and LinkedIn, as well as password pro­tec­tion), you have to sign up for the paid sub­scrip­tion. Pik­tochart has two dis­ad­van­tages: personal in­for­ma­tion is requested for free reg­is­tra­tion (name, company/school, age, and pro­fes­sion), and the Pik­tochart logo is visible on all projects created in the free version. Verdict: with Pik­tochart, you can easily design, save, and export your own in­fo­graph­ics, although the logo on the finished product is a drawback.

Visme: create mul­ti­func­tion­al in­fo­graph­ics

Visme is a mul­ti­func­tion­al design tool that enables you to create in­fo­graph­ics for free and export them in JPG format. Similar to common image-editing programs, the practical multi-level view allows in­di­vid­ual access to certain elements (text, image, diagrams, symbols, etc.): by clicking, the user is shown on which level of the graphic the re­spec­tive image element can be found. These elements can op­tion­al­ly be pushed into the fore­ground or back­ground or made trans­par­ent. The practical autosave feature and the history of used image elements make work easier. Visme still has a few problems however: the drag & drop feature is practical, but quite cum­ber­some when selecting over­lap­ping elements. Pro­por­tions are not displayed 100% correctly in the preview mode. Editing in­di­vid­ual levels can be quite tricky for beginners. Verdict: with Visme you can create high-quality in­fo­graph­ics – albeit with slight drawbacks when it comes to user-friend­li­ness.

Summary

If you want to create in­fo­graph­ics to enhance your pre­sen­ta­tions or the content on your own web presence, you don’t have to resort to expensive software or com­pli­cat­ed image pro­cess­ing programs. There are many tools available online that are easy to use and enable you to create a variety of vi­su­al­iza­tions that can be processed, enriched, and shared over different media sources. If this isn’t enough, you can also subscribe to fee-based tools that offer ever more features. Creating in­fo­graph­ics has never been easier.

The following is a brief overview of all the programs in­tro­duced above:

Program Free features Premium features (selection) Lim­i­ta­tions
infogr.am - Create, publish, save, and embed graphics - Import table data (.xls, .xslx, .csv) - Elements: texts, images, charts, maps, icons, videos - Autosave mode - Al­ter­na­tive reg­is­tra­tion via Google, Facebook, Twitter, and LinkedIn Upgrade to pro, business or en­ter­prise tariff (sub­scrip­tion): - Extended templates, more data volume - Export/download (PDF, PNG) for print - Extended maps, unlimited icons - Analytics features - Logo embedding - Linking cell data, table com­par­isons - Col­lec­tive access - Com­mer­cial use allowed - Not suitable for unusual designs
easel.ly - Create, send (via link), save, and embed graphics - Customize template formats (e.g. photos, letters, A4, A3) - Elements: texts, images, icons, videos - Al­ter­na­tive reg­is­tra­tion via Google and Facebook Upgrade to pro account (sub­scrip­tion): - 680,000 icons, more than 50 fonts and numerous templates - Customer support - Upload options (custom fonts and graphics) - Ad­di­tion­al privacy settings - Export/downloads of high-res­o­lu­tion PDFs - No import of CSV files - No separate chart function
Venngage - Create, publish, and share graphics - Customize template formats (e.g. photos, letters, A4, A3) - Import table data via Google - Elements: texts, images, charts, maps, icons, videos - Embedding of YouTube videos possible - Al­ter­na­tive reg­is­tra­tion via Google and Facebook Upgrade to premium or business (sub­scrip­tion): - Advanced templates, charts and icons - Export/download (in­ter­ac­tive / high res­o­lu­tion / vector PDFs, PNG files) - Customer support - Branding for your own business - Team access - Tedious search for free icons - Limited number of templates
Canva - Create, publish, share, save, export (JPG, PNG, PDF) and embed graphics - Import image files (JPG, PNG, SVG) - Insert cell data (tables) manually - Elements: texts, images, grids, frames, charts, symbols, icons, videos, etc.) - Extensive database - Photo filter for easy image pro­cess­ing - Al­ter­na­tive reg­is­tra­tion via Google and Facebook Free (surcharge for ad­di­tion­al icons) - Features require some fa­mil­iar­iza­tion - CSV file importing not possible
Pik­tochart - Create, publish, share, save, export (JPG, PNG) and embed graphics - Import table data (.xls, .xslx, .csv) - Elements: texts, images, charts, icons, videos - Export in Evernote - Al­ter­na­tive reg­is­tra­tion via Google and Facebook Upgrade to Lite, Pro, or Pro Team (sub­scrip­tion): - Extended and custom templates - Export/download without watermark (high res­o­lu­tion) - Password pro­tec­tion - Export in SlideShare and LinkedIn - Team access - Requires personal in­for­ma­tion for reg­is­tra­tion (name, company/school, age, and pro­fes­sion) - Pik­tochart logo on projects
Visme - Create, publish, save, and export (JPG) graphics - Elements: texts, images, charts, icons, videos (YouTube/Vimeo), audio files - Autosave mode Upgrade to Standard or Complete sub­scrip­tion): - Extended templates - Create unlimited products - Export/download (JPG, PNG, PDF, HTML5) - Customer support - More data volume - Import from Pow­er­Point and Keynote - Folder or­ga­ni­za­tion - Team access - CSV file importing not possible
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