To create a solid tweet every time, you should try to remember the following basic principle: the shorter, the better. Instead of trying to take up all 140 characters, it’s better to try and condense as much information into as few characters as possible. Keep it concise and to-the-point. A clear, precise message is far more effective for marketing purposes than trying to communicate several ideas at once. If you do want to provide further details, you can simply create a tweet with a link to your website or a blog post.
Hashtags, images, and videos can contribute additional visual appeal to your tweets, while embedding surveys, statistics, and links can express more information without overwhelming the reader. A personal tone helps users engage with their followers and form positive relationships. The final factor that can influence the impact of a tweet is its timing.
But what should you use your Twitter business page to say? Above all, qualitycontent requires versatility and creativity, and your focus should always be to provide the kind of tweets that your followers would find valuable. If you want to communicate information, for example, your tweets can include news from your sector, developments within your company, press releases, specialist reports, or statistics and studies relevant to your business. Surveys on current topics also tend to be popular among users.
One way to build a more personal relationship with your followers or create a friendly and entertaining feel to your tweets is to share anecdotes from your workplace or the employee’s everyday life. You can also ask your followers how their day is going. On the other hand, if you want to use your business’ presence on Twitter to spark discussions, a call-to-action can be used to prompt an exchange. In order to do this, a company might end their tweet with ‘What do you think?’ or ‘Share your opinion!’