Facebook lead ads offer numerous advantages. They are proof that you are active in the world’s largest social network. There are not many companies that don’t interact directly with their customers through Facebook. With an ad, you can reach users beyond your Facebook business page either through a news feed or with instant articles. This improves your reach. Due to a variety of targeting options, the ad is only visible to users from outside the target group, which reduces wastage and costs. If the user is actually interested in the advertisement offer, the likelihood of them interacting with the digital form and providing data increases.
An automatic form filling option in the lead ads improves success rates – especially for mobile users who do not want to enter their data inconveniently through the smartphone display. Mobile internet and the location-based playout of digital advertisements improve the chances of reaching consumers on the go. This allows you to draw their attention to your offer at the exact moment that they might be looking for a similar product.
Facebook lead ads are optimized for mobile use and therefore don’t require long loading times. They open within the Facebook app or directly in the news feed in a browser. In addition to the pre-filled form, the ad format also offers an optional welcome page, which Facebook displays in front of the form. This enables you to present your company briefly, provide more information on a product that requires explanation, or highlight the advantages of your offer.
Theoretically, you can use the form to determine a wide variety of data. By default, the form provides fields for the e-mail address, home address, telephone number and place of residence – provided the user has included this information in their profile. Input fields for demographic data like gender, date of birth, marital status, or job title are also available. User-defined questions can also be added to the form. You can then request specific data that is relevant for your marketing purposes.
Lead ads, surveys, or telephone marketing often collect a lot of data. Anyone who manages their customer data centrally retains an overview. CRM systems do a good job here. For this reason, Facebook offers a connection to different CRM systems for lead ads through APIs (application programming interface). Here, it’s also possible to integrate selected e-mail programs, newsletter software and call center tools. This saves you or your employees from having to enter the collected data manually. If integration is not possible, you can alternatively download the corresponding data from Facebook.