When taking a universal approach to SEO, the fee-based add-in SeoTools for Excel by Niels Bosma will have you covered for multiple SEO integrations. The tool offers different programing interfaces or APIs (application programming interfaces) for typical SEO analysis tools. These include Ahrefs, Google AdWords, Google Analytics, Majestic, Moz, Searchmetrics, SEMrush, SISTRIX, and SEOlyitics. Through its toolbar, the add-in allows users to access the program’s individual components and determine via commands the CELL functions for analyzing SEO data. The tool can be downloaded free of charge upon registering on Seo-Tools-for-Excel’s website. But the complete, ad-free version is only available to users who first purchase the fee-based Pro version. For help with installation, there’s a tutorial video on the product’s website.
SeoTools for Excel allows semantic labeling (page titles, headlines, meta descriptions, and keywords) to be clearly displayed in Excel. This provides users with a compact overview of the content structure of their own website.