Many content marketing entrepreneurs and marketers experience the problem of linking to third-party content rather than directing potential customers to their own content. The service Sniply creates a solution to this problem. The platform allows its users to create a call-to-action button that pops up in shared content and directs visitors to their own website. But how does it work?
First, the content curator makes the CTA button. They can customize the button’s appearance (small box or wide footer), enter their website details and a suitable text snippet. Then the actual curating begins: the corresponding web content is inserted into the empty dashboard. With just one click, Sniply creates a new link. When a content curator shares this link on social media instead of the original link, the CTA button will appear on the linked webpage. While the user scrolls, the button travels with them, never leaving their view. To make the “snipping” process as easy as possible, the web service provides users with a browser extension. This way, the created links can be distributed by Buffer or Hootsuite, or through social media channels.
Another useful feature is that Sniply acts as a link shortener. The new snip issued by the program (called a hyperlink) is always a shortlink in the “snip.ly/…” format. However, some users are reluctant to click on these links because they cannot see what site they are being led to. To counter this, you can use your own domain, however, the name servers still have to mention Sniply.
The link created by Sniply also has other benefits: since forwarding curated content always happens on Sniply, the tool can analyze their target audience’s behavior. Sniply analytics collected data such as click conversions (how many visitors followed the CTA button), time on the site, or bounce rate. If you want more information, you can also use custom scripts to link to other analysis tools, like Google Analytics.
The perfect marketing tool to improve statistics is the A/B test button. You can then store multiple button variants for the same link. The system automatically rotates and analyzes the different versions for the best results. However, this is only an option with the paid version. Further advantages of the paid version are that the reference to Sniply disappears in the CTA button, several brands can be managed at once and you can have team access to your Sniply account. Using your own domain as a link will incur an extra fee.