The aim of a DSP is to automate and thus optimize the process of buying advertising inventory with the help of different algorithms. This increases the effectiveness of advertising campaigns, since this method finds the best placements for banners and ads. This means the winning bid doesn’t only obtain the optimum range for its ads, but also that these ads reach more potential customers through precise targeting and re-targeting.
Advertisers use DSPs for optimizing various data. An optimal configuration is calculated using
- and data gathered using cookies.
Demand-side platforms bundle all the rates of many different networks together on a single platform. This gives advertisers access to more impressions and the bundled ranges of different networks. Additionally, the database and the interface of different ad servers allows a precise configuration of the campaign, meaning you can spend your budget as efficiently as possible. This, along with real-time bidding and the ability to compare offers directly, means advertisers achieve the best possible results for an ad placement.