Companies decide to use social media marketing for various reasons. Marketing measures on social media can positively influence people’s awareness of the company, image cultivation, customer loyalty, and the acquisition of new customers. In addition, social media marketing is the modern form of recommendation marketing, since satisfied customers share their positive experiences on social networks.
Choosing the right platform for your business is important. While a B2B company should be represented in common business networks such as LinkedIn, Twitter and Facebook are the indispensable social platforms for any B2C company. If your company uses several social networks, it is important to differentiate between them through different content. If you post identical content on all portals, there is no incentive for consumers to follow your activities on several channels.
One of the biggest advantages of social media marketing is that you can introduce new products or services and receive direct feedback. In return, direct customer contact requires a high degree of communication skills. Consumers want to be taken seriously, which you can achieve by replying quickly to them in an appropriate tone. It also makes sense to give users the opportunity to evaluate products and services. Responding with appropriate measures increases customer satisfaction. The high level of personalization makes it easier for customers to build trust in your company. This is how you achieve a continuous expansion of the customer base through recommendations.