When it comes to the topic of social commerce, many handicraft businesses and artists are probably initially faced with the question of whether marketing themselves via social platforms is at all relevant to their business. Due to the additional effort involved in setting up and maintaining their channel, including direct product sales on Facebook or Instagram, this question is certainly justified. However, you should look at your social media efforts as an investment in the future of your business.
If your business involves craftsmanship, then the quality of your work is of particular importance. Today, however, it’s not as easy to get the word out as was previously possible with word of mouth marketing. And this is where social media comes into play: Due to their popularity and reach, platforms like Facebook and Instagram are the perfect place to show potential customers the quality of your products or services in today’s fast-paced world. Comments, reviews, and stories can also show how satisfied your customers are – another important factor in the purchasing decisions of interested users.
It’s obvious why it’s worthwhile to also sell your artworks or handmade products directly via Instagram or Facebook: The conversion from user to paying customer doesn’t require any intermediate step. The direct conversion therefore reduces the risk of spontaneous abandonment. In addition, the store on Facebook or Instagram is the perfect sales solution for every artist or craftsperson who doesn’t run their own online store, and the perfect accompaniment to an artist’s or tradesman’s website.