Employees represent your company to the outside world. In many cases, they’re in direct contact with customers, for example in stores, on the phone, via email, or on social media. This means that your employees will have a significant effect on customer experiences. Competent, helpful, and friendly employees leave a positive impression and lay an important foundation for recommendations. Take advantage of the benefits of digital customer relationship management to score points with individualized customer service and to optimize the customer experience.
In addition, employees can themselves be sources of recommendations. If employees convey a positive work environment and stand behind your company’s products and services, this can also become a factor in the success of your referral marketing strategy. So it’s worth investing in your employees and their satisfaction. Bonuses, company outings, events, a transparent company culture, open communication, and respect for your employees are just a few of the possible ways to motivate your team.