Customer loyalty programs (also referred to as reward programs) are used by different companies in different ways. They’re a marketing strategy that builds a bond based on the prospect of future rewards.
If you’re asking yourself whether you should start a loyalty program for your small or medium-sized business, rest assured that this marketing strategy isn’t just profitable for big companies. If you want to build up long-term connections with your clients or generally increase the appeal of your company, a loyalty program could be the way to go. In addition, customer loyalty is often much more heartfelt when it comes to small companies.
Below we list some loyalty program examples and ideas so you can get a sense of what’s possible.