If you’re creating a website, you obviously want it to be found by people on the net. Both ProcessWire and WordPress offer support for optimizing pages. The core software optimizes URLs for search engine crawlers and readers, for example. The ProcessWire tree structure is very well suited for creating clear hierarchies. However, pagination can be a problem. Empty pages that only link to other pages don’t mean anything to the crawlers and, in the worst case, simply send them in a loop. ProcessWire developers recommend preparing 404 error pages for possible loading errors, with the cache (the basic version is sufficient for small projects) increasing the loading speed. With WordPress, you have to add an extension for this.
You will find many optimization tools in the WordPress plugin section. Yoast SEO, for example, offers the most important SEO functions in one package. These include functions for integrating social media, meta data optimization, and website analysis. With the Google XML Sitemaps plugin, you can create a sitemap to improve navigation. ProcessWire also provides a module for this purpose. The MarkupSEO extension is suitable as a complete solution. This tool creates an SEO tab in the “Pages” section where you can enter the title, preview images, and other metadata. In the upper area, you can see a Google preview at the same time as being able to edit. ProFields: AutoLinks automatically links selected keywords to given URLs, and with the ProcessWire accessibility tools module, you can improve your website’s accessibility.