From brick-and-mortar stores, wholesalers, production facilities, market traders and digital sellers — for the vast majority of businesses excellent customer care is the be-all and end-all. Sellers willing to understand their customers’ needs are able to satisfy them and foster loyalty. Luckily, plenty of useful (and less useful) tools are available to monitor your Customer Relationship Management (CRM) easily and effectively. Analysis, marketing, sales, and customer service ideally should go hand in hand. And CRM is just as important for WordPress users.
To improve your business interaction with current and potential customers, various WordPress plugins are available. Communication is a particularly large and diverse category in plugins. While some companies require a one-stop shop for everything — from their eCommerce activities to detailed databases and monitoring — others make do with a simple WordPress CRM plugin to schedule activities and reach out to customers. Here’s an overview of the five best WordPress CRM plugins and their most important features.