These are the best WordPress SEO plugins

As far as content man­age­ment systems go, WordPress is among the most SEO-friendly solutions. However, simply using WordPress isn’t enough to ensure your site has a great Google ranking, because the standard version only covers the most basic SEO re­quire­ments. If you want more advanced SEO features to help you optimize your website, you’ll need to get a WordPress SEO plug-in (there are both free and paid options).

Combined with a caching plug-in (for enhanced per­for­mance), the WordPress SEO measures that come as standard are a good basis for any WordPress site. To build on this, you should look for an SEO plug-in that has the following functions:

• Keyword and content analysis: Web pages contain keywords or groups of keywords that boost their Google ranking. A good WordPress SEO plug-in will show you whether you’re using your keywords in the best way and identify elements that require op­ti­miza­tion.
• Op­ti­miza­tion of meta tags: Another thing Google looks at when ranking sites is meta tags, in par­tic­u­lar the meta title and meta de­scrip­tion. It’s a good idea to pick a WordPress SEO plug-in that lets you customize the robots meta tags too. This will allow you to tell Google exactly which pages to index, for example.
• Screening of duplicate content: The more pages you add to a website, the harder it becomes to keep track of every­thing. Duplicate content can creep in very quickly. In the worst case, this can cause your site to drop down the rankings. You should, therefore, look for an SEO plug-in that will warn you about duplicate content.
• Creation of an XML sitemap: The purpose of an XML sitemap is to speed up the indexing process. The sitemap is uploaded to the Google Search Console or Webmaster Tool to tell search engine crawlers which pages are relevant and how to reach them.

The WordPress directory contains lots of different SEO op­ti­miza­tion plug-ins. But which ones actually do every­thing you need? To help you choose, we’ve iden­ti­fied three plug-ins that tick all the right boxes. See below to find out how they can help you optimize your site.

Yoast SEO has over 5 million active installs (correct as of June 2020), making it one of the most popular WordPress SEO plug-ins. This is largely thanks to its user-friendly interface and extensive range of functions. Yoast comes in two versions – free and premium. Both are installed just like any other plug-in. The premium version offers more advanced features and functions, but all of the most important SEO op­ti­miza­tion tools are included in the free version. Here’s what you get:

Just below the meta title and meta de­scrip­tion you’ll see a colored bar. The bar will be green, orange, or red depending on how well your meta data is optimized. This is Yoast’s way of showing you where you can make im­prove­ments. The preview feature is also very helpful because it gives an idea of what your meta data will look like in the Google search results.

To define whether or not Google indexes a par­tic­u­lar page or post, you’ll need to go into the “Advanced” tab. In this tab you can also enter a canonical URL and configure the advanced meta robots settings.

To avoid keyword stuffing, if you’re using the free version of Yoast SEO, you should only use the traffic lights as a rough guide, because Yoast won’t take any synonyms or similar keywords into account.

• XML sitemap
• Connects with the Bing and Google Webmaster Tools
• Links to social media channels, including Open Graph meta data and Twitter Cards
• Bread­crumbs with various display options (to use this feature, you need to add the required code first)
• Editable robots.txt and .htaccess files
• Bulk editor for changing the meta titles and de­scrip­tions of multiple pages at once
• Redirect Manager (Premium version)
• Support (Premium version)
• Support for internal links, with link sug­ges­tions (Premium version)

Rank Math was launched in November 2018 and has been steadily gaining in pop­u­lar­i­ty ever since – something which comes as no surprise given its user-friendly interface and the fact that it is arguably the most feature-rich WordPress SEO plug-in available for free.

If you’re switching from Yoast SEO to Rank Math, it’s worth noting that Rank Math lets you seam­less­ly import all of your Yoast settings.

The only fly in the ointment is that the read­abil­i­ty analysis feature is not quite as so­phis­ti­cat­ed as in Yoast SEO. It does still give you guidance on how to optimize each page though, and when you look at the product as a whole, the free version of Rank Math offers more settings than its com­peti­tor – even if you pay for the premium version of Yoast SEO.

• Bulk editing and page-level editing of meta titles and de­scrip­tions
• Index status con­fig­u­ra­tion options
• XML sitemap
• In­te­gra­tion of the Google Search Console
• Editable robots.txt and .htaccess files
• Bread­crumbs
• Canonical URL
• Cus­tomiz­able robots meta tags
• 404 monitor
• Redirect manager
• Previews for Facebook and Twitter
• Linked with various webmaster tools (Google, Bing, Baidu, Alexa, etc.)

All in One SEO Pack is a light­weight plug-in for WordPress but still offers most of the essential functions. The real strengths of this plug-in lie in its social media functions and the fact that it allows users more flex­i­bil­i­ty for editing the XML sitemap settings. If you don’t need a keyword or read­abil­i­ty analysis, All in One SEO Pack is the right choice for you.

• Bulk editing and page-level editing of meta titles and de­scrip­tions
• Option to edit the indexing status in bulk or for specific pages
• In­te­gra­tion with webmaster tools
• Simple con­nec­tion with Google Analytics
• Canonical URL
• Cus­tomiz­able robots meta tags
• XML sitemap with options to configure pri­or­i­ties and fre­quen­cies
• Social media functions