Professional e-mail signatures are also excellent locations for optional content, such as claims, slogans as well as information on relevant discounts or sales. Careful consideration is required for such use, as recipients first and foremost expect fluid communication during e-mail correspondence and don’t want to be bombarded with too many ads. Sharing relevant company news or announcing dates of absence is another very helpful use of this function.
Disclaimers can also be valuable tools for informing users on the legal standing of the respective e-mail’s content. A common example reads as follows:
‘This e-mail may contain confidential and/or privileged information. If you are not the intended recipient of this e-mail, you are hereby notified that saving, distribution or use of the content of this e-mail in any way is prohibited. If you have received this e-mail in error, please notify the sender and delete the e-mail.’
As official as such e-mails may sound, it’s important to note that they carry no real legal bearing.