Creating a professional newsletter isn’t easy. A failure to maintain standards by various e-mail clients has led to display problems in HTML and CSS, as well as problems with functionality on different devices. Responsive web design is the solution here: a newsletter created in this manner will react to the properties of the display device, providing an optimized viewing experience, regardless of the platform. Given the importance of this, many e-mail marketing companies now offer free responsive newsletter templates to customers.
Of course, standard templates don’t always mirror the visions of marketing managers. Corporate identity and the importance of brand recognition can demand a custom template. There are several simple steps to follow in order to create a personalized newsletter template for your company. The first thing to decide is whether to use a basic template, attempt to code manually, or employ the help of a template tool with built-in frameworks.