Creating an e-mail list is rarely enough to ensure sure-fire success: don’t just rave online about how great your blog, web store, or website is; also report about news and interesting topics in your newsletter. Take advantage of social networks and create special campaigns that introduce your newsletter and any additional campaigns. Don’t hesitate to use such social media measures to point interested readers in the direction of the newsletter subscription. This includes specifically asking your visitors to join your mailing list – you can also do this at the end of a post on your blog, or on an external blog.
People on your e-mail list can even help you to promote your newsletter. Firstly, this will happen automatically if your newsletter has something worth sharing. Secondly, it helps to add social media and e-mail buttons so that readers have the possibility of sharing your newsletter with friends and acquaintances. Lastly, you also have the possibility of building your e-mail list through traditional marketing with ads and QR codes, or through webinars, conferences, and trade fairs.