Build a landing page and increase your conversions

Q: What is a landing page?

A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.

Q: What does a landing page consist of?

The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed. The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.

Q: How do I build a landing page?

There are three ways to create your own landing page: Website builder The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above . Content Management System (CMS) Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online. eCommerce platforms Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.

Learn how to create a professional landing page easily to turn visitors into customers with IONOS. Plans include everything you need for a great landing page.

Starting at $1/month

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The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

Web design — make your landing page visually appealing and user-friendly
Mobile-friendliness — ensure your page is properly displayed on any device
Call to action — incorporate a button and/or contact form to encourage an action
Social share button — increase your site’s visibility on social media
Tracking tools — monitor and optimize your site’s web performance
Email marketing software — simplify your work process with automatic lead capture
A/B testing — compare a minimum of two website versions to build the best possible landing page

6 steps to building a successful landing page

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Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.

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Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.

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Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.

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Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.

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Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.

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Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template from and use any one of our great tools to perfect your website.

Create a logo or favicon in seconds with the Logo Maker and the Favicon Generator to build brand and website recognition. The Business Name Generator helps you if you’re stuck finding the right name for your company. Once you find something you're happy with it, it only takes a few minutes to find a matching domain.

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Choose your plan to build your landing page

Responsive design

All the storage you need

Individual support

Email tips

Starter

The intuitive editor for beginners who want to get online quickly:
MyWebsite Now

12 months $1/month then $5/month

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Build a stunning website fast without any experience

Easily customizable professional templates with pre-built sections, designs, and colors

Pro

Our most powerful editor, with dynamic personalization features:
MyWebsite Creator+

6 months $10/month then $15/month

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Build a website with full design freedom

Customize professional templates with full design freedom. Edit HTML and CSS

Multilingual website

Dynamic websites with video backgrounds and animations

Targeted content delivery and personalization

Federal and provincial sales taxes may apply. See General Terms and Conditions.

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Starter

The easiest way to set up an online store and quickly start selling online

12 months $1/month then $12/month

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Sell up to 500 non-digital products or services easily

Predesigned layouts and one-click design changes

Offer popular payments and shipping methods, e.g. PayPal, credit cards, FedEx/UPS shipping, in-store pickup, and more

Advertise, sell and sync products on Facebook and Instagram

Pro

Take it further with extra features like wish lists, Instagram Shops and more

6 months $25/month then $50/month

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Sell up to 10,000 physical and digital products with more features

Professional templates with extensive customization options incl. HTML/CSS editing

Offer popular payment methods and more shipping options, e.g. PayPal, credit cards, scheduled pickup, FedEx/UPS shipping, real-time tracking, and more

Advertise, sell, and sync products on Facebook, Instagram and more

Sell and track sales on Google: Google Ads, Google Analytics, and more

Manage your store on the go with an app

Multilingual store

Favorites and wish lists

Easy POS App

Expert

Unlock the full potential of eCommerce with our most advanced online store builder

6 months $35/month then $75/month

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Sell an unlimited number of physical and digital products with our B2B eCommerce solution

Professional templates with extensive customization options incl. HTML/CSS editing

Offer popular payment methods and more shipping options, e.g. PayPal, credit cards, scheduled pickup, FedEx/UPS shipping, real-time tracking, and more

Advertise, sell, and sync products on Facebook, Instagram, PriceGrabber, Shopzilla and other channels

Sell and track sales on Google: Google Ads, Google Analytics, Google Shopping, and more

Manage your store on the go with an app

Multilingual store

Favorites and wish lists

Easy POS App and Square POS

Sell on Amazon and eBay via Codisto

Added features for wholesaling like volume discounts and customer group pricing

Federal and provincial sales taxes may apply. See General Terms and Conditions.

All features at a glance

Usage
	Starter	Plus	Pro
	Continue Continue	Continue Continue	Continue Continue
Now	12 months $1/month	6 months $5/month	6 months $10/month
Normal price	$5/month	$10/month	$15/month
Who it's for	MyWebsite Now is our easiest website builder. It's perfect for beginners and anyone looking to get online quickly. Simply choose from the existing templates, then add your own content. Quickly adjust shapes, colors and fonts, and add images to match your industry, e.g. the trades, photography, or hospitality.	If you want more creative freedom, choose MyWebsite Creator. Create dynamic websites with video backgrounds, animations, parallax effects, personalization and professional image galleries, and easily add an online store or blog.	For full design control and advanced personalization, choose MyWebsite Creator Pro. Includes all the features of Plus, and professional options for dynamic content delivery. Personalize the user experience based on timing and visitor behavior.
Website essentials
High-quality templates
Over 17,000 royalty-free images
Free domain for 1 year Domain free for 1 year when selected with initial order.
Professional email
Wildcard SSL certificate
Optimized for all mobile devices
Contact form
Tips via email
GDPR-compliant Your website has a optional cookie notice built in. This is required if your website is accessed by visitors from the European Union.
Individual support
Online store	Optional	Optional	Optional
Online marketing
SEO tools and statistics
Ad-free
Design options
Prebuilt layouts, color schemes, and sections for easy editing		-	–
Basic design remains intact, design options within this framework		-	–
Business web apps	-
Dynamic website content	-
Intelligent personalization	-
Templates for personalization	-
Social media integration	-
Multilingual	-
Video backgrounds	-
Animations and cross-fading	-
Parallax scrolling	-
Photo galleries	-
Image slider	-
Automatic image optimization
Blog
Adjustable design	-
Multiple bloggers	-
Search function	-
Statistics and analytics	-
Ad-free	-
Online store (pending selected option)
Full product listings Sell products including product options, e.g. different sizes, and use inventory reporting. Add product categories and attributes to create filters.	For up to 500 products (expandable)	For up to 5,000 products (expandable)	For up to 10,000 products (expandable)
Importing product information Quickly import existing product info via CSV or X-Cart.
Flexible payment options Offer your customers the most popular payment methods: PayPal, credit card, direct debit, prepayment and many more (Stripe, Square, Klarna, etc).
Flexible shipping and collection options Create custom shipping and handling, set up a flat rate, or get real-time rates from UPS, USPS, FedEx, etc. Offer delivery and pick-up (click and collect).
Marketing tools Create discount codes and promotions. Promote your store and sell on Google and Facebook.
Store management Manage orders and edit the HTML of your emails and invoice templates.
Mobile app	-
Sell on Facebook
Sell on Instagram		-
Sell on Google Shopping	-
	Continue Continue	Continue Continue	Continue Continue