We use cookies on our website to provide you with the best possible user experience. By continuing to use our website or services, you agree to their use. More Information.
Domains & Hosting

The most important features of a landing page

A landing page serves two purposes. It encourages users to take action and generates leads. To achieve these goals, the page has to look appealing, offer interesting content and be well-structured through:

  • Web design — make your landing page visually appealing and user-friendly
  • Mobile-friendliness — ensure your page is properly displayed on any device
  • Call to action — incorporate a button and/or contact form to encourage an action
  • Social share button — increase your site’s visibility on social media
  • Tracking tools — monitor and optimize your site’s web performance
  • Email marketing software — simplify your work process with automatic lead capture
  • A/B testing — compare a minimum of two website versions to build the best possible landing page

A man and a woman looking at a laptop

6 steps to building a successful landing page

01

Choose a memorable headline

The headline is the first thing users see when they visit your landing page, which is why it should be as interesting as possible so that users are encouraged to read on.
02

Embed images for better look

Optimize the look of your landing page using visual elements like photos and illustrations. Images add added value to content and often express more than plain text can.
03

Highlight what makes you remarkable

Once you’ve made a good first impression with your landing page, point out what makes your product or service stand out from the competition.
04

Add positive customer reviews

Good feedback from satisfied customers should be integrated directly on your landing page. Positive reviews and five-star ratings are a great way to show customer satisfaction.
05

Get to the point with content

When filling your landing page with content, keep the texts short but informative. Long blocks of text impair readability, especially on mobile devices. Bullet points break up the text.
06

Encourage visitors with a CTA

Finally, all your landing page needs is an eye-catching call-to-action button or something similar to prompt users to take action — from purchasing a product to submitting their data.

Find the right landing page design

Optimize while building your landing page to make the design fit your needs. Save time and effort with a customizable template from and use any one of our great tools to perfect your website.
Create a logo or favicon in seconds with the Logo Maker and the Favicon Generator to build brand and website recognition. The Business Name Generator helps you if you’re stuck finding the right name for your company. Once you find something you're happy with it, it only takes a few minutes to find a matching domain.
See all designs

Choose your plan to build your landing page

Responsive design
All the storage you need
Individual support
Email tips

Starter

The intuitive editor for beginners who want to get online quickly:
MyWebsite Now


12 months $1/month then $5/month
12 months $1/month then $12/month

Build a stunning website fast without any experience

Free domain for 1 year Domain free for 1 year when selected with initial order. Extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@my-domain.com. You can add more addresses at any time.

Easily customizable professional templates with pre-built sections, designs, and colors

Plus

A powerful editor for experienced developers, designers, and agencies:
MyWebsite Creator


6 months $5/month then $10/month
6 months $5/month then $25/month

Build a website with full design freedom

Free domain for 1 year Domain free for 1 year when selected with initial order. Extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@my-domain.com. You can add more addresses at any time.

Customize professional templates with full design freedom. Edit HTML and CSS

Multilingual website

Dynamic websites with video backgrounds and animations

Pro

Our most powerful editor, with dynamic personalization features:
MyWebsite Creator+


6 months $10/month then $15/month
6 months $25/month then $50/month

Build a website with full design freedom

Free domain for 1 year Domain free for 1 year when selected with initial order. Extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address based on your domain. For example: contact@my-domain.com. You can add more addresses at any time.

Customize professional templates with full design freedom. Edit HTML and CSS

Multilingual website

Dynamic websites with video backgrounds and animations

Targeted content delivery and personalization

Federal and provincial sales taxes may apply. See General Terms and Conditions.

Starter

The easiest way to set up an online store and quickly start selling online


12 months $1/month then $12/month
Continue

Sell up to 500 non-digital products or services easily

Free domain for 1 year + SSL certificate Domain offer only valid with the initial purchase of a 12-month contract. Offer applies to these extensions only: .ca, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address with your domain name. For example: contact@mydomain.ca.

Predesigned layouts and one-click design changes

Offer popular payments and shipping methods, e.g. PayPal, credit cards, FedEx/UPS shipping, in-store pickup, and more

Advertise, sell and sync products on Facebook and Instagram

Plus

Our most popular way to sell online — perfect for customizing every aspect of your online store


6 months $5/month then $25/month
Continue

Sell up to 5,000 physical products on your website, social media and marketplaces

Free domain for 1 year + SSL certificate Domain offer only valid with the initial purchase of a 12-month contract. Offer applies to these extensions only: .ca, .com, .net, .org, .info, .me, .biz, .online.

Professional email included Create a professional email address with your domain name. For example: contact@mydomain.ca.

Professional templates with extensive customization options incl. HTML/CSS editing

Offer popular payment and shipping methods, e.g. PayPal, credit cards, FedEx/UPS shipping, in-store pickup, and more

Advertise, sell, and sync products on Facebook and more

Sell and track sales on Google: Google Ads, Google Analytics, and more

Pro

Take it further with extra features like wish lists, Instagram Shops and more


6 months $25/month then $50/month
Continue

Sell up to 10,000 physical and digital products with more features

Free domain for 1 year + SSL certificate Domain offer only valid with the initial purchase of a 12-month contract. Offer applies to these extensions only: .ca, .com, .net, .org, .info, .me, .biz, .online, .store.

Professional email included Create a professional email address with your domain name. For example: contact@mydomain.ca.

Professional templates with extensive customization options incl. HTML/CSS editing

Offer popular payment methods and more shipping options, e.g. PayPal, credit cards, scheduled pickup, FedEx/UPS shipping, real-time tracking, and more

Advertise, sell, and sync products on Facebook, Instagram and more

Sell and track sales on Google: Google Ads, Google Analytics, and more

Manage your store on the go with an app

Multilingual store

Favorites and wish lists

Easy POS App

Expert

Unlock the full potential of eCommerce with our most advanced online store builder


6 months $35/month then $75/month
Continue

Sell an unlimited number of physical and digital products with our B2B eCommerce solution

Free domain for 1 year + SSL certificate Domain offer only valid with the initial purchase of a 12-month contract. Offer applies to these extensions only: .ca, .com, .net, .org, .info, .me, .biz, .online, .store.

Professional email included Create a professional email address with your domain name. For example: contact@mydomain.ca.

Professional templates with extensive customization options incl. HTML/CSS editing

Offer popular payment methods and more shipping options, e.g. PayPal, credit cards, scheduled pickup, FedEx/UPS shipping, real-time tracking, and more

Advertise, sell, and sync products on Facebook, Instagram, PriceGrabber, Shopzilla and other channels

Sell and track sales on Google: Google Ads, Google Analytics, Google Shopping, and more

Manage your store on the go with an app

Multilingual store

Favorites and wish lists

Easy POS App and Square POS

Sell on Amazon and eBay via Codisto

Added features for wholesaling like volume discounts and customer group pricing

Federal and provincial sales taxes may apply. See General Terms and Conditions.

Landing page – FAQ

Frequently asked questions

A landing page is a website that aims to turn curious visitors into regular customers. The plan is to achieve conversions by encouraging visitors to purchase or download products or services. This means a landing page’s design should be concise, thematically defined, and include a call to action.

The basic structure of a landing page starts with the right headline, followed by a visually appealing hero shot (and additional images) and a meaningful advertising text. Reviews from satisfied customers and any other reviews of a positive nature should also be displayed.

The most important component of a landing page, however, is the call to action, or CTA. A CTA encourages the visitor to complete an action such as buying a product. You can find various landing page examples on the internet if you need a little inspiration.

There are three ways to create your own landing page:

Website builder

The simplest approach is to use a website or landing page builder with a choice of templates. Pick out a suitable landing page template and design the landing page according to the six steps above.

Content Management System (CMS)

Another option is to use a content management system like WordPress. Choose from a variety of themes and benefit from a wide range of additional functions that can be added using plugins. Integrating a store is also a great way to sell online.

eCommerce platforms

Last but not least, eCommerce platforms that let you create your own online store can also be used as landing page creators. This usually works via a plugin or the backend.