We use cookies on our website to provide you with the best possible user experience. By continuing to use our website or services, you agree to their use. More Information.
Domains & Hosting

Why do independent businesses need a website?

The importance of search engines in customer acquisition is increasing. Potential customers primarily search online for services and products they are interested in. A company that does not have a website is therefore at a disadvantage. Even small and medium-sized enterprises (SMEs) will benefit from building their own small business website. Having an own website enables them to reach a lot more potential customers.

With the help of search engine marketing and SEO, you can ensure that your products and services are found quickly on Google, for example. This attracts attention for your company as more new customers see it. Another advantage is that, unlike social media profiles, you can design your own personal Internet presence to your liking. So, with that in mind, small business websites are kind of like a business card. Another plus is that they are completely digital, always up-to-date, and accessible from anywhere.

Graphical display: Gain customer confidence; Monitor and Google logo with heart

What information should you include on your small business website?

In order for a small business website to be a complete success, certain content should be included on the website. Websites for small businesses do not have to be complicated or extensive, even a simple web presence with basic company data is perfectly sufficient. The important thing is that the website fits you and your company. Our checklist provides you with a brief overview of the most important information and content that SMEs should provide on their website:

  • Contact details, location map and, if applicable, directions of how to get to the company
  • Information about your company such as an introduction to your employees or company philosophy
  • Individual images that fit your company
  • Link to existing company social media channels
  • Reviews and feedback from existing customers

a man and a woman looking at a laptop

Get inspiration — ideas and templates for creating your small business website

There’s a website design to suit every type of SME. Get creative or choose a suitable template from our large selection that you can then customize. It’s easy to create logos with our as well as favicons with our . Still don’t have a business name? The can suggest suitable ideas, which you can then buy as your domain. Nothing stands in the way of starting your own website.
See all designs

MyWebsite has everything you need for your online presence

myw-features-mail

Professional email

Wouldn't you rather promote your brand than someone else's? Communicate professionalism with yourname@yourdomain.com
myw-features-ssl

Domain and SSL

Your domain is free for the first year. We'll also throw in an SSL certificate to help protect your visitors' data.
myw-features-responsive

Responsive design

No matter what device your visitors are using, responsive design means your website always displays flawlessly.
myw-features-analytics

Easy analytics

Keep track of visitor numbers and other statistics with the analytics tool. Use the data to improve your website even more.
myw-features-cookies

Built-in privacy tools

Privacy matters. Make your site transparent with a ready-made cookie banner and comply with strict privacy laws like the GDPR.
myw-features-shop

Grows with you

Thinking bigger? Great! Easily add marketing tools or an online store to your website at any time.
Choose how you want to build your website
Customizable templates
Responsive design
SEO-ready
Tips via email

Plus

Build a professional website for your business


6 months $5/month then $10/month
6 months $5/month then $25/month

Website builder
Includes professional templates prefilled with text and business-related images

Free domain for 1 year and email account First year domain offer only valid on initial purchase of a 12-month contract. Included free domain extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Social media widgets Connect your social media accounts like Facebook and Instagram. Integrate videos with YouTube and Vimeo or upload and manage images from your Dropbox and Google Drive accounts.

Business widgets Easy drag and drop business widgets like customer reviews and online scheduling.

Multilingual

Pro

Professional website with built-in marketing tools


6 months $10/month then $15/month
6 months $25/month then $50/month

Website builder
Includes professional templates prefilled with text and business-related images

Free domain for 1 year and email account First year domain offer only valid on initial purchase of a 12-month contract. Included free domain extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Social media widgets Connect your social media accounts like Facebook and Instagram. Integrate videos with YouTube and Vimeo or upload and manage images from your Dropbox and Google Drive accounts.

Business widgets Easy drag and drop business widgets like customer reviews and online scheduling.

Multilingual

Tailored content Create individual experiences for your visitors: pop-ups based on location, device, or time e.g. for holidays or special events, and for first-time or returning visitors.

SEO tutorials Analyze your website and learn how to get more visitors from Google and other search engines.

Store
Plus

Our most popular way to sell online — perfect for customizing every aspect of your online store


6 months $5/month then $25/month
Continue

Website builder
Includes professional templates prefilled with text and business-related images

Free domain for 1 year and email account First year domain offer only valid on initial purchase of a 12-month contract. Included free domain extensions: .ca, .com, .net, .org, .info, .me, .biz, .online.

Social media widgets Connect your social media accounts like Facebook and Instagram. Integrate videos with YouTube and Vimeo or upload and manage images from your Dropbox and Google Drive accounts.

Business widgets Easy drag and drop business widgets like customer reviews and online scheduling.

Multilingual

Tailored content Create individual experiences for your visitors: pop-ups based on location, device, or time e.g. for holidays or special events, and for first-time or returning visitors.

SEO tutorials Analyze your website and learn how to get more visitors from Google and other search engines.

Online Store
List up to 5,000 items. Includes a range of payment and shipping options Other highlights: Facebook Store, multi-currency, Pay via credit card, PayPal, bank transfer, Vouchers and discounts

Federal and provincial sales taxes may apply. See General Terms and Conditions.

Your personal consultant

Helpful advice from a single point of contact. Exclusively for you. Experience customer service on a whole new plane. All this and more, free.

Learn more

Websites for SMEs

FAQ

To attract attention to your small business website, a good place to start is to fill out your company profile on your website. It contains important data such as the company’s address and email address. This not only keeps your customers up to date, but IONOS also optimizes your website’s metadata, so it gets recognized by search engines.

If you want to improve your reach even further, take advantage of Local Business Listings. You can verify your company profile on Google Maps, Yelp, or other directories. This way you will be found everywhere — online or in situ.

A suitable website for small and medium businesses can be created in just a few steps even if you don’t have any knowledge of programming languages such as HTML or CSS. First, choose a suitable plan and create an account with IONOS. After you have decided on a custom domain, you can choose a pre-made design and then customize your content. You can focus on the essentials without having to worry about the technical side.

Alternatively, you can be creative and design the website to your exact wishes with our website builder, which can also be used as a small business website builder. Search engine optimization is definitely worthwhile, especially if you want more people to be aware of your website. In the Digital Guide article “Search Engine Optimization from A to Z”, we explain the basics of Search Engine Optimization (SEO) so that your website can be found in the best possible way.

All IONOS websites include an SSL certificate. This reliably protects the data of visitors that come to your website. However, there are also other rules you have to adhere to for your small business website.

Canada currently has its own regulation in the works, namely the Canadian Consumer Privacy Protection Act (CPPA). If passed, it would take over from the Personal Information Protection and Electronic Documents Act (PIPEDA) and be one of the strictest privacy laws in the world, even more of a reason to make sure your business adheres to it. Fines could be as much as 3% of an organization’s worldwide annual revenue or 10 million Canadian dollars.

You would be required to obtain user consent and be clear about how a user’s data will be collected and used. This can be achieved through a privacy policy. If a user requests access to their personal data, you must be able to provide it. The same applies to deleting their data if they request this of you.

Although the GDPR is largely an EU initiative, if your website handles data of visitors from the EU, then your website has to comply with it.