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What is a premium domain?

Premium domain names are domain names that offer high marketability for your business or personal project. They often contain certain keywords, or other terms, that make them especially recognizable and memorable compared to other domains. Premium domain names have usually expired recently and are therefore available for you to register and take full advantage of their high marketing value.

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What sets a premium domain apart?

Due to the large number of websites on the internet, it's not always easy to secure the most attractive domain for your project. Fortunately, when a high value domain expires it becomes available for re-registration, which is known as a premium domain. However, not all expired domains automatically become premium – an expired domain is simply one that has been previously used but not re-registered by the original domain owner. Premium names, on the other hand, are those that have retained their high marketing value to you as a business or individual.

Premium domain names differ from ordinary ones because they often contain important keywords, are short and snappy, and have a proven track record of driving web traffic. For example, 'bestcars.com', 'discountgas.com', and 'luxuryholidays.com' are all memorable and clearly display the purpose of the site. Because of these qualities, they are highly sought after and can also be identified by their relatively high price compared to other domains.

What makes premium domain names valuable?

Domain names can be valuable for several reasons – premium domain names especially so. First, because they are so memorable, a premium domain is more likely to encourage users to return to your site – they're much more likely to remember 'bestcars.com' after one visit than 'carsatreallygoodvalue.com', for example. What's more, they also generate more traffic and improve your search engine ranking. Google prefers clear and concise domains, which are also more likely to be searched for and receive higher levels of traffic. Therefore, a premium domain will help you to achieve more SEO authority and ascend the search engine results pages (SERPs). These advantages bring you numerically measurable improvements to your website and enterprise.

If that isn't enough, premium domain names also assist in strengthening your brand image as an expert in your field. Both internet users and Google alike will tend to assign more credibility to premium domain names that feature topically relevant keywords. The same can be said of location-based keywords: a Los Angeles resident who searches for 'fitness programs' is more likely to be drawn to a domain name with 'LA' in it, like 'lafitness.com'.

How much does a premium domain cost?

Due to the above benefits, premium domains tend to be more expensive than others. However, the exact cost can vary depending on popularity, strength of branding and SEO potential. Therefore it's possible to buy a premium domain for anything from a hundred dollars, to as much as thousands of dollars. A good rule of thumb to follow is that the more expensive a domain is, the more value it can bring to your business.

How does the registration process work?

Domain registration with IONOS couldn't be easier. Simply enter your desired name into the domain search box, and you'll be provided with a list of domain names for sale. If your choice is not available, we offer a selection of viable alternatives to choose from. Once you've settled on a unique domain, you're all set to create your ideal website.