What is stealth marketing?

What is stealth marketing?

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When is product placement stealth marketing? You should maybe ask yourself this question if you promote products online in YouTube videos or social media. The FTC are consistently reviewing what is permitted in stealth marketing strategies, and what isn’t. Read on to find out more about surreptitious advertising and see if it affects you.

What is stealth marketing?
What are the ISO 26000 standards for corporate social responsibility?

What are the ISO 26000 standards for corporate social responsibility?

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Social responsibility is playing an increasingly important role for companies in aligning their activities with regard to fair working conditions and sustainable practices among others. The international ISO 26000 standard compiles examples across seven categories and shows considerations for social corporate orientation. It’s intended to support the continuous development of companies.

What are the ISO 26000 standards for corporate social responsibility?
New work: development, meaning, and examples

New work: development, meaning, and examples

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Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be implemented.

New work: development, meaning, and examples
Environmental, Social, Governance criteria: An overview

Environmental, Social, Governance criteria: An overview

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Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of companies and make them visible for potential investors. Keep reading to find out what the ESG criteria are and how they work.

Environmental, Social, Governance criteria: An overview
Diversity and inclusion in the workplace

Diversity and inclusion in the workplace

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The topics of diversity and inclusion are on everybody’s lips these days. So how can both employers and employees benefit from a work atmosphere in which diversity, respect, and participation are of the utmost importance? And what exactly is the hot topic diversity and inclusion all about. We've summarized all you need to know in this article so keep reading to find out.

Diversity and inclusion in the workplace
Financial analysis template: Using Excel to edit a financial analysis form

Financial analysis template: Using Excel to edit a financial analysis form

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A financial analysis model is a tool to learn more about the current economic situation of the company and the development of the last months. But if you don’t want to leave the preparation of the report to an external party, you will be faced with the task of setting up your own, probably via Excel. Our financial analysis template has already got the most important elements integrated – and can…

Financial analysis template: Using Excel to edit a financial analysis form
Inventory list: The inventory template for downloading

Inventory list: The inventory template for downloading

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When it comes to the annoying subject of inventory, any help is welcome. Having an inventory template as a practical download can make your work easier because a clear inventory list is one of the key elements of a successful inventory. Read on to find out what must be included in this list and how you can easily customize our inventory template using Excel.

Inventory list: The inventory template for downloading
Partial invoice

Partial invoice

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Partial invoices are particularly practical when services are not paid in a single total invoice. They are flexible in their amount and frequency and are agreed between customer and contractor. For the seller, partial invoices mean a more regular cash flow, and the customer may benefit from the more predictable burden of paying the invoice step by step. Prepayments are mainly used in the…

Partial invoice
How to keep a mileage log: Doing it right

How to keep a mileage log: Doing it right

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Do you travel regularly with a company car, but also use it for private journeys? While this is a monetary advantage, you have to pay tax on private usage. There are two different methods for calculating this tax burden: You can use a mileage log or claim actual expenses. A logbook is used for documentation purposes, in which you record the miles driven.

How to keep a mileage log: Doing it right
Mileage log template: Free of charge as an Excel and PDF file

Mileage log template: Free of charge as an Excel and PDF file

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Do you run personal errands with your company car? No problem at all – as long as you record the distances you have covered thoroughly in a logbook. You can either keep this in electronic form on your smartphone or buy it as a bound booklet from a specialist office retailer. However, there is nothing stopping you from creating your own logbook. Our mileage log sample will help you with this.

Mileage log template: Free of charge as an Excel and PDF file

Grow Your Business

A solid business growth strategy is paramount for any business owner. This category focuses on all the aspects that follow the establishment of a company; from business strategy and growth, to recruitment, bookkeeping, and taxes.

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