What is corporate identity and how does it help your company? The concept of corporate identity aims to standardize the values and behavior in all areas of a company. In doing this, you improve communication within the company, as well as externally, and use your corporate identity as a driving force to establishes and strengthens your position in the market. This guide will explain which aspects...Corporate identity: the five most important aspects and how you apply them
Whether you are starting a company, exploring your current market, or discovering a new one, a market analysis can help you evaluate the attractiveness of a market. A market analysis is a key element of every business plan and makes sure that your idea or your plan is fit for the future. Above all, investors attach a lot of importance to a thorough market analysis.Market analysis – the definition
Green marketing is becoming increasingly important for companies, as sustainable production now plays a major role in the purchasing decision of many consumers. By definition, green marketing is not just about selling sustainably-produced products, but also about transparency concerning the ecological orientation of all areas of the company.Green marketing: Sales-oriented, yet environmentally conscious
It is not possible to be successful in the long term if you have lots of dissatisfied customers. This is why customer satisfaction plays such an important role. By trying to make your customers as happy as possible, you may let yourself be guided too much by individual statements. Learn how to satisfy customers as a whole and measure customer satisfaction.Customer satisfaction
No company can succeed without a customer base. That is why customer acquisition is so important in everyday business. Yet anyone who takes an uncoordinated approach to sales stands in the way of their own success. Some methods and useful tips can help you successfully acquire customers.Customer acquisition
Inventory management software provides businesses with an accurate overview of all stock, orders and deliveries. For growing companies to large enterprises, an inventory system reduces the likelihood of mistakes and stock-outs, and enables businesses to plan for the future, satisfy customers, and increase productivity. We’ve assembled a list of the top ten inventory control software so you can...An overview of the best inventory management software
Society is moving more and more in the direction of sustainability and social responsibility, and this doesn’t stop when it comes to the stock market. Environmental, Social, Governance (ESG) criteria have established themselves as a way to assess the ethical commitments of companies and make them visible for potential investors. Keep reading to find out what the ESG criteria are and how they work....Environmental, Social, Governance criteria: An overview
Self-defined working is the main idea of the new work concept. But what sounds simple at first requires a great deal of structural and cultural changes at the corporate level. Find out why new work is important for businesses, what its key pillars are, and how the concept can be implemented.New work: development, meaning, and examples
The topics of diversity and inclusion are on everybody’s lips these days. So how can both employers and employees benefit from a work atmosphere in which diversity, respect, and participation are of the utmost importance? And what exactly is the hot topic diversity and inclusion all about. We've summarized all you need to know in this article so keep reading to find out.Diversity and inclusion in the workplace
The terms “Governance, Risk and Compliance”, known as GRC for short, comprises the three areas that are responsible for internationally operating (often listed) large companies functioning well. GRC includes management and internal cooperation, assessing internal and external risks, and ensuring that all business processes and laws and regulations are in sync.What exactly is Governance, Risk & Compliance (GRC)?
Grow Your Business
A solid business growth strategy is paramount for any business owner. This category focuses on all the aspects that follow the establishment of a company; from business strategy and growth, to recruitment, bookkeeping, and taxes.