For businesses, new work means keeping up with technological progress and, at the same time, offering employees an attractive workplace. These are challenges that require visible structural changes, but above all a change within the corporate culture or the so-called “mindset”.
There is no checklist for what new work should look like at a corporate level. Each company must define new work for themselves and derive their own measures. The market, the customers, the competition, and the employees ultimately define what a new work culture will look like. The only thing that is certain is that in the long-term, hardly any company will be able to afford to do without new work, since the shortage of skilled workers continues to grow, especially in emerging professions, and experts will ultimately select companies that understand new work.
Advantages of new work for companies according to studies include:
- Increasing productivity and staff motivation
- Boosting innovation
- Higher employee loyalty
- A competitive advantage thanks to employees and products that are constantly evolving