The unique selling points (USPs) of a product should describe the unique characteristics of the product that will impress customers and ultimately make them choose your product in particular. And the tactics used in marketing a product, can also be transferred, in a sense, to personal branding in a job application: consider your key qualifications that set you apart from other candidates. Then you should think about how you can present these strengths clearly and concisely.
Thanks to the following job interview tips, you can present your strengths confidently without too much effort. Discover how to convince your prospective employer in the area of, for example, soft skills, with the following characteristics:
- “I am a good team player.”
- “I learn new skills quickly.”
- “I have many years of experience in the industry.”
- “I am an open and sociable person.”
In many industries however, the so-called hard skills (i.e. the typical professional qualifications) are much more decisive for personnel managers. However, as these vary from sector to sector, we cannot provide any general examples here. Before an interview, be sure to consider which hard skills qualify you for the job.
Additionally, it is also helpful if you have one or two examples that prove your strengths. For example, you may be able to prove that you are a fast learner because of the short amount of time it took you to learn a new language. Highlighting successful team projects you’ve been involved with in the past is a good way to convince interviewers of your team player spirit. It’s important that your remarks don’t just seem like mere claims, but that situations that prove your qualifications come to mind immediately.
When choosing which USPs to bring to their attention, you should choose the ones that best suit the job profile. It’s of little use emphasizing your foreign language skills when international communication does not play a role in the company.