Tips for choosing the right domain name
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Choosing the right domain name is an important step when creating a website or building an online business. This article provides tips to help you choose a good domain name.
Note
Once you have registered a domain name, it cannot be changed later, e.g. due to a typing error. In such a case, register the domain name you actually want and cancel the unwanted domain.
Permitted number of characters for domain names
Your domain name should be fewer than 20 characters so that it is easy to remember, share, and type.
Depending on the domain name registry, different minimum and maximum lengths must be observed, for example:
- .ca: minimum 2 character, maximum 63 characters
- .biz: minimum 2 characters, maximum 63 characters
Since there are many different “NICs” (Network Information Centers or domain name registries), you can find the specific requirements directly from the respective operators.
Checklist for choosing the right domain
Secure a distinctive and unique internet address for your business today with just a few clicks. Above all, it should be individual and easy to remember. With a suitable domain that fits your business, you will be found more quickly and easily, helping to increase the success of your site.
Tip 1: Simple and short
The easier a domain name is to remember, the easier it is to promote. If your company or project has a long name, it is advisable to use memorable short forms instead.
Tip 2: Trustworthy
Combine your company name with your core competency. For example, if your company is called Emmrich Ltd. and specializes in home construction, a suitable domain would be emmrich-construction.ca.
Tip 3: Meaningful
Avoid exotic domain extensions such as .ms, .gg, or .to. These do not appear trustworthy to users. Reputable domain extensions include .ca, .com, .net, .at, and .ch.
Tip 4: Search engine friendly
Include important keywords in the domain name. This helps search engines find the domain more easily.
Domain tips for businesses
Tip 1: Secure multiple domain extensions
Secure your domain under different extensions, e.g. .ca, .com, and .org to protect yourself against freeloaders who want to cash in on your good name.
Tip 2: Use different variations
Use variations of your domain name. For example, if it is emmrich-construction.ca, it is advisable to also secure the domain construction-emmrich.ca. Of course, it also makes sense to reserve different TLDs for domain variations.
Tip 3: Buy a domain
The number of newly registered domains is increasing every day. Many domains are therefore already taken. However, it is often worth purchasing your desired domain, provided it is for sale.
Tip 4: Avoid well-known brand names
Avoid using brands or protected names in your domain under any circumstances. Variations such as “amazan.ca” based on “amazon.ca” are also not recommended, in order to avoid legal consequences.