Image descriptions (alt text)
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Alt text, short for "alternative text", is used to describe images on websites. This alt text (also known as "alt tag") is used by screen readers for visually impaired users. This article explains how to use alt text in your MyWebsite Now project to fulfill this requirement of the German Accessibility Improvement Act (BFSG).
Please Note
IONOS offers no legal advice and assumes no liability for the completeness and accuracy of the content of this article. If you have specific questions, please contact your legal advisor.
Recommendations for alt text and accessibility
Alt text should convey what can be seen in the image, and how it relates to the content of the page.
Purely decorative graphics should remain without alt text.
The descriptive text should be as short as possible, and as long as necessary. As a rule of thumb, use one to two sentences.
Alt text makes the content of a website easier to understand for people with impaired vision.
If images cannot be loaded due to a poor internet connection, the alt text is displayed.
It is not necessary to indicate in the alt text that it is an image. Read-aloud programs (screen readers) already point this out.
Create alt text for a MyWebsite Now image element
Open the MyWebsite Now editor as described in the Help Center article "Opening the MyWebsite Now Editor".
Click on Content in the menu bar of the MyWebsite Now editor.
Move your mouse over the detail area and click on an image element. The image toolbar is displayed.
Click on Details in the image toolbar.
Describe the content of the selected image in the Alternative text field.
Create alt text for a MyWebsite Now image gallery
Open the MyWebsite Now editor as described in the Help Center article "Opening the MyWebsite Now Editor".
Click on Content in the menu bar of the MyWebsite Now editor.
Move your mouse over the detail area and click on a gallery element. The gallery overview is displayed.
Click on the desired image in the preview view. The details are displayed on the right-hand side.
Describe the content of the selected image in the Alternative text field.
Note
The Help Center article "Creating image descriptions (alt text) with Artificial Intelligence" provides information on how MyWebsite Now supports you with artificial intelligence (AI) in the automatic creation of alt text.
Further information
In the Help Center article "Overview of accessibility for MyWebsite Now" you will find further information on how to make your MyWebsite Now project accessible.