Bounce rate
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Valid for SiteAnalytics.
This SiteAnalytics analysis shows how many visitors left your website immediately after the entry page. The visitors did not interact with the website, i.e. they did not access any other pages or files. This article will give you more information.
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Bounce rate analysis in detail
A high bounce rate usually indicates that the entry pages are not considered relevant by visitors. For this reason, the evaluation of pages with a high bounce rate is also interesting if the bounce rate is high.
The following can be the cause of a high bounce rate:
- Technical: The page contains errors, loads too slowly or cannot be accessed at all.
- Content: The content is not interesting or relevant to visitors.
- Structure: Visitors cannot find their way around the website and do not know which page to visit next.
However, a high bounce rate does not always have to be negative. For example, there are websites that have been created with the sole aim of providing visitors with contact details such as the company's telephone number, address and e-mail address. If a visitor leaves these websites immediately after the entry page, they have already received the desired information.