Valid for SiteAnalytics.

This SiteAnalytics metric shows which terms were used most frequently to find and then access your website via search engines. You can find more information in this article.

Note

To display individual values of the evaluation, click on the Show details button.

Detailed keywords analysis

This helps you:

  • recognize whether your website is being found using the desired terms in search engines
  • optimize your website SEO so that it is found more effectively

Please note that search engines that use SSL often encrypt search terms, which limits their visibility in SiteAnalytics reports.