Tips for your LinkedIn profile

Tips on how to optimize your LinkedIn profile

 

LinkedIn has become an indispensable part of the job search. HR staff search the network for potential candidates for open positions. A well-managed profile is essential to be successful on LinkedIn. After all, you want to show yourself at your best on LinkedIn. It is important...

 

Company mission, vision, values

Mission statement vs. vision statement

 

Even if prices are raised and there are more affordable alternatives on the market, we will often continue to buy products from the same brand. The reason for this is the same as explaining why we always choose to fly with the same airline or get our coffee from the same place:...

 

What is a small business?

Small businesses, explained

 

According to the US Small Business Association (SBA), a small business is a privately-owned and operated business with a small scale of trade and a small number of employees, depending on the industry. A small business can be an LLC, partnership, or sole proprietorship. There are...

 

Work-life balance

Work-life balance

 

A work-life balance involves a lot more than simply dividing working time and personal time equally. The concept is often viewed as a philosophy that determines many aspects of a person’s life. In order for it to succeed, both employers and employees must make an effort to create...

 

Job Interview Tips

Interview tips for making a great impression

 

You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you...

 

CRM tools: customer care made easy

CRM tools: software for customer care

 

Customer care is one of the corner stones of a successful company – whether you are running an online store or offering bank accounts. Even smaller companies can benefit from the use of CRM tools, which help to organize customer- or buyer data. These software systems automate and...

 

Intranet: significance and possible uses

An intranet provides secure access to web applications within a corporate network for employees. With so-called firewalls and other security technologies, a company can ensure that no unauthorized persons can access the company’s intranet from the publicly-accessible internet. You can use web-like applications within an intranet and adapt your internal network individually to the needs of your...

Startup funding: tips on corporate financing and promotion

If you want to create your startup independently, the question will come up sooner or later of how the company will be financed. Nowadays, there are so many options for startup funding: regional and nation-wide funding programs can help, as well as angel investors, startup centers, and other investors. Long-term subsidies that last two or more years are not a rarity in the startup industry. Learn...

Seed money for your web store

When planning the finer details of your web store, rushing through your financial plan can lead to chaos. It’s important to be aware of how much money you need to spend, and only an extensive finance plan can provide the necessary security for the development of your web store. But what expenses do you need to be aware of when setting up your web store?

Setting up an online store: the basics

If you’re planning to set up an online store, you have a lot to consider. Amongst other things, your checklist will include applying for a business license, developing a concept, and calculating your finances. But don’t despair! A host of webstore programs and optimization functions are on hand to help you succeed.

Setting up an online store: tips for creating your business

A business plan is an essential tool for every entrepreneur seeking to kick off a budding project. This not only applies to brick-and-mortar companies, but also to web stores. This is where entrepreneurs can really get to the heart of their business concept, outlining all the crucial elements: from marketing strategies to the company’s staff structure. Providing a projection of the company’s...

How to take minutes: What needs to be considered?

Whether you’re at a board meeting or a project meeting, the question always comes up: “Do we really have to take minutes?“ In large companies, it is often policy that you need to record the minutes, but in small and medium sized companies, this isn’t always the case. Then comes the question: “What is the right way to take minutes?” Writing them can be done quickly and easily with a template. We...

The sandwich method of criticism

With the help of the sandwich method, managers try to communicate criticism to their employees in the most pleasant way possible. Negative feedback is packed between two “sandwich slices” of praise. The sandwich method is also popular in sales methods, and increasingly also in everyday communication. However, there are not only positive aspects, and the method has been criticized by some.

Net Promoter Score (NPS)

“How likely is it that you would recommend our company to a friend or colleague?” The NPS, short for Net Promoter Score, is limited to this “ultimate question” asked to gauge customer satisfaction. We explain the concept behind the management tool, how you calculate the NPS, and why critics question how valid the NPS is.

How to write or understand job references

Generally speaking, you are under no legal obligation to provide a job reference for an employee if they ask you for one. If you do make a reference as an employer, you must be fair and accurate. How do you write a job reference that is fair and accurate for a terrible employee? Does this put you at risk of being sued? Read on about how to write and understand fair job references, without putting...

Franchising: gaining independence through partnership

Everyone has certainly heard the term “franchise” at some point, but what exactly does it mean? Imagine you want to start a company, but you’re lacking the necessary capital and know-how. Instead, you decide to get involved in an business model that already exists, and build a business under a successful brand. This concept is called “franchising” – and it allows you to start your own business...

1