Green marketing is becoming increasingly important for companies, as sustainable production now plays a major role in the purchasing decision of many consumers. By definition, green marketing is not just about selling sustainably-produced products, but also about transparency concerning the ecological orientation of all areas of the company.
“Flat hierarchies” are a common refrain of many companies when it comes to recruiting. This means short chains of command, wide control spans, and democratic decision-making. This kind of a loose organizational structure has a reputation for motivating employees and therefore increasing their productivity. But not every company is suited to the concept. For more complex companies, it may be...
If you would also like to go for it and launch a startup yourself, you’ll need good ideas and a ton of organization. We’ve got some inspiration for both! How do you systematically approach the search for the next “big thing”? How have others written their success stories? And what should you consider when turning an idea into reality?
Does your to-do list keep getting longer? Do you feel like time is constantly slipping away from you? If you want to be more productive and efficient, time management techniques can help. You can employ proven strategies to prioritize, plan, and efficiently execute tasks and achieve goals faster. In this guide, we’ll introduce you to the best time management methods to boost efficiency and get...
Make your dream of your owning a business come true! In our guide, we’ll show you how to start a business and take you through the process step by step. You can find out how to develop an idea and turn it into a business plan, consider what’s important in terms of financing, insurance and legalities, and what you should bear in mind for marketing.
If you’re dreaming of running your own business, but you’re at a loss for small business ideas, you’re not alone. Lots of people need a nudge in the right direction, and we’ve got some new business ideas. Here are seven business ideas for small businesses which work as freelance ideas, too. Many of them can be started from home without having to front lots of your savings. Plus, we’ve got tips on...
There’s incredible potential for business ideas online. Whether it’s providing services or homemade goods, making a living as an influencer or author, there is a market out there. If you’re toying with the idea of starting your own business but are struggling to come up with online business ideas, here are 15+ ideas that are usually very easy to implement (on a part-time basis).
Even when we don’t say anything, we communicate: Our body language is more or less consciously sending out signals to those around us. Gestures, expressions, and posture often share more than we’d like, including how we feel in a given situation. If you’re able to understand body language, you’re better prepared in conversations with others – and can adjust your body language accordingly.
“Agile working” is currently one of the biggest trends in the corporate world. It’s seen as the best way to master the challenges of digitalization. How does the agile approach work? What opportunities and risks does it involve? And what role will this hot topic play in the future? We provide an overview.
A BIA or business impact analysis emphasizes the most important processes of your company that could threaten your normal business operations in case of a deficit or outage. These processes allow you to evaluate the consequences of a crisis more effectively and devise strategies to minimize risks as part of a contingency plan. Find a business impact assessment template here.