JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.
Social commerce connects online stores with social media networks to improve sales. In this way, small and medium-sized businesses can expand their customer base and boost revenue. But in order to employ social commerce effectively and develop a long-term strategy, retailers must understand its peculiarities.
Understanding social media means understanding numbers. While internal tools such as YouTube Analytics provide a lot of numbers, it is not always easy to understand them at first glance. The third-party provider SocialBlade has thus made it their business to prepare and present data from platforms such Instagram, Twitter and YouTube in a clear and concise manner.
Website operators usually like it whenever their content is shared on social media. However, occasionally the way it is displayed leaves much to be desired. The Open Graph protocol (OGP) allows you to optimize your website’s preview. Using Open Graph tags can help generate more likes and clicks.
Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.
With the prominence of social media and viral videos and posts, PR nightmares can occur far faster and on a far larger scale than ever before. These are caused by a flood of negative comments on social networks or websites, resulting in a large crowd of people turning against individuals, corporations or organizations. Dissatisfied consumers target social media channels to put pressure on...
Choosing the right channels is the beginning of every social media strategy. In addition to the mandatory Facebook profile, there’s a wide selection of other social media platforms that can help aid in your efforts to further your brand and image. Reaching out to customers and defining target groups are just two of many advantages that these portals can offer.
Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimize their content, understand their readers better and thus benefit...
Today, successful social media marketing campaigns are all done via special software that unites different accounts from different networks, making the work a lot easier. In recent years, Hootsuite has established itself as the market leader in this field. However, when it comes to Hootsuite alternatives, there are many competitors with promising options for those looking for a cheaper platform,...
For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go...
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