Target Groups

The AIDA model: the formula for effective advertising?
What is the AIDA model?
  • Web analytics

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

What is the AIDA model?
What is neuromarketing?
Neuromarketing – the way into the consumer’s brain?
  • Online sales

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Neuromarketing – the way into the consumer’s brain?
Finding the right CMS for small businesses
CMS for small websites – how to find the right software
  • CMS

Choosing the right CMS for your small to medium-sized business isn’t easy, but you certainly can’t complain about a lack of choices. The problem is that this diversity can quickly lead to a system that is far too complex for your requirements and leaves you at a disadvantage. In this guide, we’ll give you tips on what to consider when looking for the perfect content management software for your...

CMS for small websites – how to find the right software
Create your own app: Android app publication
Create your own app – Part 5.1: Upload an android app to Google Play
  • Web development

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various...

Create your own app – Part 5.1: Upload an android app to Google Play
The filter bubble: how it influences us
The age of the filter bubble – a small world in a large network
  • Web analytics

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticized for some time. The accusation: they create...

The age of the filter bubble – a small world in a large network
Instagram alternatives
The best Instagram alternatives: Social networks for hobby photographers
  • Social media

Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, should be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.

The best Instagram alternatives: Social networks for hobby photographers
Extreme Programming
Extreme Programming: Software development to the extreme
  • Web development

Programming has been dominated by agile software development in recent decades, and with good reason. Agile software development owes much of this success to the extreme programming (XP) methodology. It doesn’t get any more agile than XP! This methodology emphasizes the people involved and requires thinking in very small steps. How does extreme programming work?

Extreme Programming: Software development to the extreme
How companies use social selling
Social selling: business relations on the social net
  • Social media

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for...

Social selling: business relations on the social net
Sharing economy
The sharing economy
  • Online sales

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

The sharing economy
The best Google Analytics alternatives
The best Google Analytics alternatives
  • Web analytics

Website tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives to Google Analytics. There’s a great selection of web analytics tools – we will examine applications with similar...

The best Google Analytics alternatives