Target Groups

The most popular search engines for kids
Search engines for kids: The big web for small people
  • Search engine marketing

Even for young children, the World Wide Web is a very important tool for gathering information for doing homework and a wide array of other activities. In order for these younger internet users to only have access to content that is suitable for them, special search engines have been designed specifically for kids. They help to make sure that children do not come across harmful content, either on...

Search engines for kids: The big web for small people
Storytelling| Stories for your marketing strategy
Storytelling: stories as online marketing measures
  • Online sales

Storytelling describes one of the biggest marketing trends in recent years: Nowadays there are so many multimedia offers online that it’s difficult for marketers to get far with classic advertising. High-quality content is needed, especially good stories which move people emotionally and stick in their mind. This guide explains how storytelling works in marketing and introduces successful...

Storytelling: stories as online marketing measures
Webinars: Advantages, features, and possible uses
Webinar: definition, basics, and possible uses
  • Online sales

The internet and World Wide Web have brought humanity closer together – it has never been easier to share information, experiences, and memories than it is today. More and more often, the web also serves as a platform for further education. So-called webinars - i.e. online seminars – are replacing classic face-to-face lectures. Companies and teachers now communicate knowledge online instead of in...

Webinar: definition, basics, and possible uses
MOOCs
MOOC – the online education platform
  • Online sales

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at the highest level – online, without admission restrictions, and best of all, massive open online courses are free of charge. With the help of video clips, online forums, and quizzes, it is now possible to learn more about any topic via a MOOC. Anyone...

MOOC – the online education platform
Social Media | Pinterest for businesses
Pinterest for businesses
  • Social media

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can therefore use the platform to curate their image and attract new...

Pinterest for businesses
Guerilla marketing | Advertising with a viral effect
Guerrilla marketing: effective ads in the age of advertising
  • Online sales

In this era of Facebook, Twitter, etc. it’s more important than ever for businesses to attract consumers’ attention. But in such a barrage of multimedia ads, how do you succeed in getting noticed? Through the use of remarkable advertising techniques, so-called guerilla marketing offers the opportunity to reach millions of social media users worldwide. Welcome to guerilla marketing 2.0 – where...

Guerrilla marketing: effective ads in the age of advertising
Skype alternatives
The best alternatives to Skype: 14 free applications for video calls
  • Social media

For millions of people around the world, video chats and conferences are an essential part of daily life – for both work and leisure. When it comes to video telephony software and applications, Skype is one of the pack leaders. In fact, many people are unaware that there’s a considerable number of good alternatives to Skype on the market. Some of these programs even boast extra features that can’t...

The best alternatives to Skype: 14 free applications for video calls
What does reputation management mean?
Reputation management: How to show your best side
  • Online sales

The good reputation of a company is enormously important – especially on the internet. Through well thought-out reputation management, you can ensure that public attitude toward your brand doesn’t fall into the negative. For this, you need to know your target audience and their interests on the internet, and observe their behavior on social media. We explain what exactly is meant by online...

Reputation management: How to show your best side
Video conferencing
Video conferencing: How to make virtual meetings a success
  • Social media

Flexible working models are hard to imagine without video conferencing. Employees from different locations can meet easily for personal exchanges on a digital platform. But which software is recommended for optimal video conferencing? How can you make video conferencing more effective? We have compiled the most important tips.

Video conferencing: How to make virtual meetings a success
CodeIgniter: The lean PHP framework
CodeIgniter – The lightweight of the PHP frameworks
  • Web development

CodeIgniter is an open-source PHP framework developed by EllisLab that is currently under the patronage of the British Columbia Institute of Technology. The slim software is based on an MVC architectural structure, offers detailed documentation, and is praised for its performance. We present the makeup, structure, and application flow of the CodeIgniter framework with detailed code examples and...

CodeIgniter – The lightweight of the PHP frameworks