Target Groups

Create your own app: Google Play ranking ASO
Google Play ranking: create your own app, part 6.1
  • Web development

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on...

Google Play ranking: create your own app, part 6.1
App maker | app development software or DIY app?
Create your own app – part two: programming or using app makers?
  • Web development

If you want to create your own native mobile app, you’ll need to think about the development environment. When it comes to classic programming, integrated development environments are useful tools to help make the process easier. But since this requires prior knowledge of software development, many beginners prefer to find an alternative option. The answer for inexperienced users usually lies in...

Create your own app – part two: programming or using app makers?
Successful content planning
Focusing on your target market: successful content planning
  • Search engine marketing

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Focusing on your target market: successful content planning
What is Haskell?
What is Haskell? A portrait of the Haskell functional programming language
  • Web development

Hardly any other language presents the range of functional programming languages as clearly as Haskell. Since the 1990s, the lambda-calculus based language has been the de facto standard in terms of functional programming paradigms. We will explain what Haskell is, how it differs from other programming languages, and which projects it is suitable for.

What is Haskell? A portrait of the Haskell functional programming language
Finding the right Instagram strategy for your business
Instagram for businesses, part 2: strategy and planning
  • Social media

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and...

Instagram for businesses, part 2: strategy and planning
How to use Twitter for business
What is Twitter? Introduction: Twitter for business – Part 1
  • Social media

Practically every successful company has a Twitter account, and for good reason: the service is instant and interactive, making it a great way to keep your finger on the pulse. The social media platform can monitor trends and developments in real time, which can be both a brilliant opportunity and a monumental challenge for building a strong marketing campaign. So how does Twitter work, and what’s...

What is Twitter? Introduction: Twitter for business – Part 1
Facebook competition
Facebook competitions: how to make them successful and legally compliant
  • Social media

Whether a tricky quiz, soccer betting games, advent calendars, or contests for creativity: Facebook competitions reach lots of people and encourage them to participate. The promising advertising campaign can often be implemented without much time and budget expenditure. If you proceed strategically, you can achieve its full potential and therefore the desired effect. Our guide will help you do...

Facebook competitions: how to make them successful and legally compliant
Live chat: the best software solutions
Live chat support software – the best solutions
  • Website creation

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

Live chat support software – the best solutions
WinRAR alternatives
WinRAR alternatives: Comparing the best solutions
  • Tools

If you want to send large files as an e-mail attachment, you have to compress them first. Zipped in small, handy containers, these packed files are not unzipped until they reach their destination. Besides the well-known WinRAR, there are a few other alternatives worth checking out for zipping and unzipping files. We’ll show you the advantages and disadvantages of the best WinRAR alternatives here....

WinRAR alternatives: Comparing the best solutions
How to get more Instagram followers
How to get Instagram followers – our top tips
  • Social media

Facebook’s subsidiary Instagram is growing in interest for companies. Considering it now has over 500 million registered users worldwide, it’s not hard to see why. Instagram gives the general public a unique look into the lives of their favorite celebrities: you too can offer users a chance to get closer to your business, by uploading original photos, graphics, and video clips. So how do you get...

How to get Instagram followers – our top tips