Target Groups

How to write good SEO content
How to write good SEO content?
  • Search engine marketing

If you are looking to write content that gets top rankings on Google you need to know much more than the cliché phrase ‘Content Is King’. We all know that content is crucial but how do you research a topic, which keywords do you use and what is the best way to write it? In this article you will learn about the most important techniques required for writing SEO content that gets top rankings on...

How to write good SEO content?
Website types
7 popular types of websites: Which is right for you?
  • Website creation

There are more than 1.7 billion websites on the Internet. However, not all websites are created equal. If you want to be successful online, you will need a web page that engages your target group with its design, structure, and content. In this article, we will present the 7 most important website types. Use our overview to see which of them is the right choice for your company.

7 popular types of websites: Which is right for you?
How to make money blogging
How to make money blogging
  • Online sales

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

How to make money blogging
Twitter Spaces
Twitter Spaces
  • Social media

Twitter is famous - and infamous - for its debate culture. On the platform, you’ll often find never-ending arguments or detailed stories despite the strict character limit. With Twitter Spaces, this should be able to happen a lot more easily and with fewer misunderstandings. Using your microphone and with an audience there, you can talk at length. What exactly can Twitter Spaces do?

Twitter Spaces
What is Google Hangouts?
What is Google Hangouts?
  • Online sales

What is Google Hangouts and what features does it offer? Read more about this Google service to find out how you can use Google Hangouts for free video calls, voice calls, and messaging. Learn about the system requirements for Google Hangouts and find out how you can use Google Hangouts with Google Meet and Google Chat.

What is Google Hangouts?
What is Google Chat?
Google Chat: Communication tool for virtual teamwork
  • Online sales

Google Chat facilitates virtual team communication and quick exchange of information and documents. The new tool from Google replaces Google Hangouts and offers a range of features. For example, you can send direct messages, create chat rooms, and connect directly to Google Workspace and Google Meet. In this article, we’ll go over Chat’s most important features and functions.

Google Chat: Communication tool for virtual teamwork
Good product descriptions for online stores
Success in e-commerce: product texts that sell
  • Online sales

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Success in e-commerce: product texts that sell
Blogger outreach: how to do it right
Blogger outreach: securing the right relationships
  • Social media

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

Blogger outreach: securing the right relationships
Create infographics with online tools
Six tools for creating infographics
  • Web design

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with...

Six tools for creating infographics
How to use recommendation systems in e-commerce
Recommendation systems in e-commerce
  • Online sales

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Recommendation systems in e-commerce