Target Groups

Crowdsourcing
Crowdsourcing: How companies tap into their target audience’s engagement
  • Web analytics

When you use crowdsourcing, you are inviting people to help improve your company and products, and they usually do it for free. It may sound crazy, but it works – for both large companies and startups. In this guide, we will explain what crowdsourcing is, provide some inspiring examples and give you some tips on how to implement it in your company.

Crowdsourcing: How companies tap into their target audience’s engagement
About Us page
About Us page: how to win over new customers with a convincing text
  • Website creation

Your “About Us” page explains what makes your business unique. If you find the right words here, you’ll be able to effortlessly convert website visitors into new customers. Need help getting started? Our step-by-step guide and examples of successful About Us texts will help you write an effective and convincing introduction to your business.

About Us page: how to win over new customers with a convincing text
Flat file CMS: the alternative to WordPress, etc.
The flat file CMS: flat hierarchies for faster access
  • CMS

Do you sometimes believe that less is more? CMS heavyweights such as WordPress, Typo3, or Drupal, aren’t always the best choice. They simply have too many features for small projects, simple blogs, or streamlined corporate websites. In cases like these, a flat file CMS is the best solution. These systems work without a MySQL server running in the background, and they provide surprising...

The flat file CMS: flat hierarchies for faster access
Website ideas
Website ideas: finding them and putting them into practice
  • Website creation

To bring a business idea to life, good ideas for a website are at the top on every business owner’s agenda. But what actually makes a good website, and where can you find ideas for your own website? Beyond that, how do you turn a website into a meaningful, sales-boosting platform? In this article we provide tips and clear examples for designing your own website.

Website ideas: finding them and putting them into practice
About me page
“About me” page: Examples and tips
  • Website creation

An effective “About me” page is an important part of any website. But how do you write your text in a way that motivates potential customers to get in contact with you? We show you the most important factors in the conception and writing of your page. Keep reading to find out how to create an “About me” page and view three “About me” examples.

“About me” page: Examples and tips
What is an influencer?
What is an influencer? Definitions and examples
  • Social media

Influencers have a large reach and a direct effect on their followers. They can influence the opinions of their followers and change their consumption habits. That’s why businesses are increasingly turning to influencer marketing. Keep reading to find out more about how you can use influencers to promote your products and brands to the public.

What is an influencer? Definitions and examples
Doomscrolling
Doomscrolling: in the grip of bad news
  • Online sales

Every click reveals a piece of bad news. At least that’s what it feels like ever since coronavirus emerged (if not long before). But are things really as bad as our social media news feeds like us to believe? It’s easy to fall victim of doomscrolling. Find out what’s behind it and how you can protect yourself from it.

Doomscrolling: in the grip of bad news
App store ranking for iOS
App Store ranking: create your own app part 6.2
  • Web development

Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimize it for the App Store. We’ll guide you through the different...

App Store ranking: create your own app part 6.2
Targeting
Targeting
  • Web analytics

Targeting is the magic word for online marketing. Advertising and online commerce are as global as the internet. In this vast content universe, you will find many potential customers. But widely spread marketing campaigns are expensive and often fail to make a direct impact on sales figures. As a regional service provider, you can achieve more by localizing your advertisements and as a specialized...

Targeting
What is Google Meet?
What is Google Meet?
  • Online sales

Google Meet is a video conferencing service that you can use directly from your browser without special software. The service is now free with minor limitations, making it very popular. One especially practical feature: Google Calendar facilitates scheduling by attaching a Google Meet link directly to meeting appointments. In this guide, we’ll present many other key features of Google Meet.

What is Google Meet?