Target Groups

What is Reddit?
Somewhere between news and memes: what is Reddit?
  • Social media

“Have you read the news on Reddit today?” Another day, another interesting discussion in r/worldnews. “What is Reddit though?” Oh, it’s just one of the world’s leading social networks. Reddit ranks fourth among the most used social media websites in the USA. Here, we will show you how Reddit works and what makes the network so exciting.

Somewhere between news and memes: what is Reddit?
Customer journey mapping: targeting the customer
Customer journey mapping: the company from the customer perspective
  • Web analytics

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

Customer journey mapping: the company from the customer perspective
Successful e-mail campaigns: how to reach your customers
Successful e-mail campaigns
  • E-mail marketing

E-mail campaigns are an important part of e-mail marketing. They are a great way of keeping your customers informed about company news and new products. But not every e-mail campaign is a success. We explain exactly what is meant by an e-mail campaign and the dos and don’ts you should consider so that your e-mails impress those who receive them.

Successful e-mail campaigns
What is conversion rate optimization?
What is Conversion Rate Optimization (CRO)?
  • Online sales

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

What is Conversion Rate Optimization (CRO)?
Heat map analysis: usability check for you web project
Heat map analysis: how to visualize your visitors’ behavior
  • Web analytics

By knowing the total number of unique visitors and purchases made on your website, you can quickly calculate the conversion rate for your online store. This figure, however, doesn’t reveal why a visitor made a certain purchase or deciding against buying a product. A heat map analysis, on the other hand, can shed some light on the matter and help you to increase the number of conversions.

Heat map analysis: how to visualize your visitors’ behavior
How to make money on YouTube
Making money on YouTube – turning a hobby into a job
  • Social media

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?

Making money on YouTube – turning a hobby into a job
Create your own app: iOS app publication
Create your own app – Part 5.2: Upload an iOS app to the App Store
  • Web development

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

Create your own app – Part 5.2: Upload an iOS app to the App Store
Vero
Vero – True Social: a closer look at the hyped-up network
  • Social media

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year. Numerous influencers and companies have jumped on the bandwagon and more than 3 million users have followed suit. Vero’s greatest strength is its completely ad-free and chronologically-ordered timeline. However, the app has attracted controversy...

Vero – True Social: a closer look at the hyped-up network
Attribution models in online marketing
Attribution models
  • Web analytics

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

Attribution models
What is the Registration Data Access Protocol (RDAP)?
Registration Data Access Protocol (RDAP): what’s behind the Whois alternative
  • Domain administration

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its...

Registration Data Access Protocol (RDAP): what’s behind the Whois alternative