Target Groups

Finding the right Instagram strategy for your business

Instagram for businesses, part 2: strategy and planning

Finding success on Instagram — if unknown members of the public can expand their follower base and become famous influencers in just a couple of months, it seems like it should be easy for a business to do the same. But there’s more to creating a successful Instagram account than just posting pretty pictures. To gain many long-term followers and lots of interactions it takes hard work and...

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

How to create and embed a Twitter widget

Add tweets to your homepage with the Twitter widget

Embedding Twitter on your website doesn’t just mean a pop-up window to your Twitter news feed; thanks to the Twitter widget, you can add actual elements of your Twitter account to your website. This could be tweets you’ve favorited, lists you’ve compiled, or even your entire news feed – it’s up to you. Find out how this works and what the benefits are in our guide to embedding a Twitter feed.

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Membership site

How to create a membership site, i.e. a password-protected website

It is not uncommon for websites to have a members’ area that contains exclusive content for registered members only in order to attract customers and foster loyalty long-term. Learn how to make a private website that requires a password, how to convert users, and what else you should consider when creating a membership site.

Create FAQ page

Create FAQ page: Tips and tricks

How do I know whether this size will fit? How can I return an item? And what payment options are available? Customers will always have similar questions when it comes to online purchases. It’s a good idea for companies to answer these common questions on their FAQ page. Find out here how to create an FAQ page, which questions are good questions, and how to identify them.

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the center of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

Sustainable web design

Sustainable web design: Green web design explained

The Internet and the operation of data centers produce around 2.8 percent of global CO2 emissions per year. Sustainable web design can help reduce energy consumption and CO2 emissions – and therefore the eco-balance of the Internet. What is sustainable web design, and how can you create an eco-friendly website? Let’s find out.

Find email address

How to find the correct email address

A successful outreach campaign depends on your emails actually reaching your intended contacts. That’s when it becomes all the more important that you find the correct email address of your recipients. Read on to explore how you can find an email address, the tools that are available to this end, and what tricks you can use to search for an email address quickly.

Website ideas

Website ideas: finding them and putting them into practice

To bring a business idea to life, good ideas for a website are at the top on every business owner’s agenda. But what actually makes a good website, and where can you find ideas for your own website? Beyond that, how do you turn a website into a meaningful, sales-boosting platform? In this article we provide tips and clear examples for designing your own website.


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