SEO

Content strategy
Content strategy
  • Search engine marketing

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Content strategy
Keyword strategy
Keyword research - part 3: keyword strategy
  • Search engine marketing

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimization can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritized according to their relevance for the project you’re optimizing. In part three of our series, we show you how to develop such a...

Keyword research - part 3: keyword strategy
Readability index
Readability Index – what is it?
  • Search engine marketing

The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...

Readability Index – what is it?
Google Tag Manager
Google Tag Manager: the hub for your tracking and testing snippets
  • Web analytics

Tools for recording and analyzing user behavior are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best use...

Google Tag Manager: the hub for your tracking and testing snippets
Sitemap
Sitemaps – Here’s what you need to know
  • Website creation

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

Sitemaps – Here’s what you need to know
Information architecture of a Website: Basics
Information architecture – the backbone of every website
  • Website creation

Information architecture is an important component of web design. With a well thought out concept that emphasizes user-friendliness and solid but flexible structuring, it optimizes the usability and user experience of a website. It also provides the foundation for search engine optimization.

Information architecture – the backbone of every website
Storytelling tools at a glance
Storytelling tools – how digital storytelling works
  • Online sales

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Storytelling tools – how digital storytelling works
Optimizing multilingual websites for search engines
Multilingual websites in e-commerce: international SEO
  • Search engine marketing

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Multilingual websites in e-commerce: international SEO
Canonical tag: how to avoid duplicate content
Canonical tag: what’s behind the canonical URL?
  • Search engine marketing

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online stores, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content.

Canonical tag: what’s behind the canonical URL?
Graphical user interface: a successful UI
Graphical user interface: what makes a good user interface?
  • Web design

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview...

Graphical user interface: what makes a good user interface?