SEO

How does black hat SEO work?
SEO basics: what is black hat SEO?
  • Search engine marketing

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

SEO basics: what is black hat SEO?
Voice search optimization for your website
Optimizing websites for voice search – future-oriented SEO
  • Search engine marketing

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behavior and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimization. Get to know the most important voice...

Optimizing websites for voice search – future-oriented SEO
What is a rewrite engine?
What is a rewrite engine?
  • Technical matters

A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.

What is a rewrite engine?
SEO Update: 2016 ranking factors according to Searchmetrics
SEO ranking factors 2016: the Searchmetrics study at a glance
  • Search engine marketing

With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarized the key learning points of the 2016 study for...

SEO ranking factors 2016: the Searchmetrics study at a glance
SEO basics: link building tips for good page ranking
SEO basics: link building—the right external links
  • Search engine marketing

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimization. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

SEO basics: link building—the right external links
Website relaunch – what to bear in mind
Website relaunch: checklist for restarting your online project
  • Website creation

The internet is constantly changing: what was the status quo today might not be tomorrow. This means that website operators constantly face new challenges to stay on the ball. Regular website relaunches are an option to stay relevant, but they have to be well planned. We’ve compiled an extensive checklist of how to carry out a relaunch.

Website relaunch: checklist for restarting your online project
SEO basics: internal links and website structure
SEO basics: correct website structure through internal linking
  • Search engine marketing

Have you ever thought of what kind of role internal linking plays in search engine optimization? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.

SEO basics: correct website structure through internal linking
How does mobile SEO work?
Mobile SEO: optimize your site for mobile devices
  • Search engine marketing

Many businesses invest a lot of time and money into search engine optimization: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Mobile SEO: optimize your site for mobile devices
SEO glossary: search engine optimization from A to Z
Search engine optimization from A to Z
  • Search engine marketing

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimization, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

Search engine optimization from A to Z
The most important Google ranking factors
Google ranking factors
  • Search engine marketing

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

Google ranking factors