Mobile Commerce

Lead nurturing: from contact to customer

Lead nurturing

Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored content

Online payment gateways: PayPal alternatives

Payment gateways that you should know about

Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...

PrestaShop – the modular system for e-commerce

PrestaShop: the shop platform with HQ in Europe and Miami

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for...

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Graphical user interface: a successful UI

Graphical user interface: what makes a good user interface?

User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview...

Creating a PayPal account

PayPal accounts – the advantages of the digital payment service

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...

Mobile app design | Designing an Android or iOs app

Mobile app design: create your own app – part 3

Designing an application isn’t just a question of shapes and colors – mobile app design covers the positioning of app content and app usability, too – and these factors are vital in helping create a successful app. The more time and effort you invest at this stage, the higher the chance of creating an app that people will want to use and keep on their device.

Magento: an introduction to the open source software

What is Magento

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

Captcha | codes and images for spam protection

Captcha: codes, images and puzzles for spam protection

For years, the captcha has been a necessary evil for securing interactive web applications (e.g. online forms) against spam. The fully-automatic public Turing test distinguishes between computers and humans. The test exposes which automatic queries are performed by spam robots, which then minimizes the administrative effort needed for interactive websites. We present the most common types of...

Tips for successful Facebook marketing

8 tips for success with Facebook marketing

Among some of the new vocabulary that has entered our lexicon over the past few years are words like ‘likes’, ‘followers’, and ‘to google’. For those working in marketing, these terms have become a new type of virtual currency, and they are minted, traded, and evaluated on the world’s largest social media platform, Facebook. But there’s more to success in Facebook marketing than merely collecting...


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