Mobile Commerce

Create your own app: Android app publication

Create your own app – Part 5.1: Upload an android app to Google Play

If you want to upload an app to the Google Play Store and are close to achieving that goal – your Android application is ready in the release version, and now set to find its way onto as many mobile devices as possible – there are still a few small steps left. Submitting an app to Google’s official app store may take some time. Among other things, you will also need to create accounts with various...

Jailbreak (iOS)

Jailbreak: What is involved in advanced user access to iOS devices?

When Apple released the first iPhone in 2007, the iPhone Dev Team group published the first jailbreak for the phone’s operating system iOS in the same year. Through the years, similar workarounds have been released for various follow-up models and other Apple devices to access the blocked administrator rights. What exactly does this involve? What are the advantages and disadvantages of an iPhone...

Rich Cards: the new Google results format

Rich Cards: the new Google results format

In May 2016, Google launched the next big change to the appearance of its search engine results pages with Rich Cards. Given that more than half of searches on the world’s most popular search engine come from mobile devices today, it’s hardly surprising that the latest results format update is designed specifically for smartphones and tablets. So what do Rich Cards entail? And how can web...

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behavior. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimizing the buying decision process.

A/B testing: statistic problems and other obstacles

Statistic problems and other obstacles with A/B testing

Website usability tests are a common method of optimizing your web project. A/B testing is especially popular and this method consists of comparing two variants of a page with each other. However, actually implementing and analyzing one of these tests isn’t easy, even with powerful tools. Statistic problems and poor decisions quickly lead to you defeating the purpose of the optimization.

Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

KPIs in online marketing

Key performance indicators (KPIs) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimization measures based on KPIs as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Create your own app: iOS app publication

Create your own app – Part 5.2: Upload an iOS app to the App Store

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

The best PayPal alternatives

The 7 best alternatives to PayPal at a glance

Americans love shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticized for both security as well as data protection issues. Fortunately, there are plenty...

Mobile payment

Mobile payment

Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United States. However, many Americans are still not convinced by the new technology. We give you an overview of the most frequently used mobile payment apps in the US, their functionality, and security features.


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