With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these...
Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...
Google AdWords is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google AdWords actually work? How much does Google AdWords cost? And how can Google AdWords help you?
Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...
What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code scanner apps are the best? And what are the disadvantages of using these graphic codes?
Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...
The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...
Cryptos are the new gold. Unsurprisingly then that cryptomining evokes some association to the historical gold rush. The rise of cryptocurrencies like Bitcoin has led to tremendous hype surrounding digital money and cryptomining. Mining, in this case, refers to the mining or verification of cryptos through computing power and cryptominers. Read on to learn about the function and the dangers of...
The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, web store operators who fail to notice the trend and optimize their site accordingly can lose out on many potential customers, and therefore, a...
Only a properly functioning application has any chance of success. Programming errors and a poor user experience may cause some users to uninstall the app without a second thought. As a result, extensive app testing prior to publication is vital. Functionality, performance, usability, and other tests serve as quality assurance tools. In addition to manual tests, there are also some automated tests...
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