Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...The right marketing mix: online vs. offline
Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.Marketing automation
From authentic content to social media to artificial intelligence, today’s online marketing aims to engage users through multi-faceted content. That’s why companies strive to stay up to date and embrace new ideas. We’ll go over which online marketing trends to expect in 2023 along with examples, so you can see how to implement these trends in your own marketing strategy.The top digital marketing trends for 2023
QR code tracking provides important information about your product sales. Thanks to real-time tracking, dynamic QR codes let you track where and how often your product has been sold. Other important data includes scan time, demographics, devices used, and total number of scans. Find out how to optimize your advertising strategy with trackable QR codes and Google Analytics.How do QR code tracking and analytics work?
It’s very easy to scan QR codes with your smartphone. Usually, all you need is a camera and a QR code reader, which modern smartphones already come equipped with. We’ll show you step by step how to scan QR codes with Nokia, Huawei, and Samsung phones as well as with the iPhone. Additionally, we’ll also cover what options you have with older models.How to scan QR codes on iPhone, Android, and other smartphones
You can easily read QR codes and make use of their information on your PC. We’ll show you how to scan a QR code on your computer and highlight some online services and programs that can assist you. With our simple step-by-step instructions, you’ll be able to read QR code content on your browser in no time.How to scan a QR code on your computer
Contact is established with the potential customer. What now? It would be a big mistake to hand this lead over to the sales department, because those interested are not ready for concrete offers so early on. This is where lead nurturing comes into play: maintaining contacts and further qualifying leads with precisely tailored contentLead nurturing
Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...Everything you need to know about multichannel marketing
Google Shopping is one of the most successful online sales platforms around. The products advertised are displayed as ads above the search results. Wondering how to set up Google Shopping for your product? Or perhaps what a good Google Shopping Product Feed looks like and how to optimize it? We’ve got the answers here.Google Shopping feed: How to set up a successful Google product feed?
When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimize website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...Web usability: How user-friendly is your site?