HTML

Sitemap

Sitemaps – Here’s what you need to know

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

The best mock-up and wireframe tools

The best mock-up and wireframe tools

Designers and developers put a lot of time and effort into creating a web project. During the journey from initial idea to finished product, there are many decisions to be made, plans to be devised, as well as there being the possibility of having to start all over again. Mock-ups and wireframes are important tools that can help in the early development phase when creating simple prototypes of...

Tutorial: JSON-LD with Schema.org

Marking up your website with JSON-LD according to Schema.org

JSON LD gives the programmers the possibility of embedding meta data as script separately from web content. Separating HTML markup and semantic annotation helps ensure a more easily read source text and facilitates tagging meta data for dynamic web content. All of this makes JSON-LD a serious competitor of the data formats RDFa and Microdata.

Index management with the robots.txt file

Index management with robots.txt files

With the file, robots.txt, website operators are able to greatly influence which portions of their web projects are able to be read by search bots. In addition to HTML meta tags, redirects, and canonical tags, this seemingly insignificant text file located in the domain’s root directory is an important tool for index management. We’ve laid out how robot.txt files are built and what website...

Web design trends: one page design

One page design: anything but one-dimensional

The one pager is a new trend in web design: more and more companies are choosing to present their products, campaigns, or project websites in a single page design. This means users navigate their way through a single HTML page by scrolling and exploring content. These minimalistic websites focus on storytelling, aiming to create an intuitive user experience – but they’re not suitable for every...

Tutorial: RDFa—markup with Schema.org

Tag your website with RDFa according to Schema.org’s guidelines

Recommended by W3C as a standard for embedding metadata into HTML, HTML5, XHTML, and other XML dialects, this data format forms the foundation for the semantic web. The project Schema.org provides a standard vocabulary for the markup format. Find out more about its applications and limits and get a feel for tagging with RDFa.

Overview of Schema.org

What is Schema.org?

Structured data is the only pathway to web 3.0. Web owners wishing to enlist the help of web crawlers or screenshots with semantic notation have an enormous choice of markup vocabularies to select from. The collaborative project Schema.org seeks to make this task a more manageable feat. The standardized markup is based on an agreement between the leading search engine providers of Google,...

Structured data: an introduction

What is structured data?

While humans automatically structure data when reading a website, programs like web crawlers or screen readers have to rely on special labeling in order to grasp sematic relationships. This additional information can be embedded in HTML code through a corresponding markup for structured data. Website owners have four formats at their disposal for this task: Microformats, RDFa, Microdata, and...


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