Google Analytics

Cohort analysis – understanding user behavior
Cohort analyses – a quick insight into user behavior
  • Web analytics

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behavior and succeed...

Cohort analyses – a quick insight into user behavior
Web Page tagging—a tried and true web analysis method
Web Page tagging: gathering data through code
  • Web analytics

Those who use Google Analytics know how valuable the data is that this web service is able to deliver. In order to hold your own against the likes of your competition, monitoring your website visitors is an indispensable task. But which techniques make these data gathering tools so useful? We’ll introduce the concept of web page tagging and let you know how it works.

Web Page tagging: gathering data through code