E-Commerce

Canvas fingerprinting – online tracking without cookies
Canvas fingerprinting: the cookie successor
  • Web analytics

For decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data collection and analysis, now deciding to block these investigative text snippets. But a new method of online tracking is on...

Canvas fingerprinting: the cookie successor
Chrome vs. Firefox
Chrome vs. Firefox: The two browsers in direct comparison
  • Website creation

Chrome vs. Firefox – is one of the two web browsers really better than the other? Is there a “right” browser for everyone or are these two leading products interchangeable? In our overview, we reveal some clear differences in terms of features, data privacy and performance. Find out the main advantages and disadvantages of each browser.

Chrome vs. Firefox: The two browsers in direct comparison
Customer journey: the basics of touch point analyses
Customer journey: turning viewers into paying customers
  • Web analytics

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey: turning viewers into paying customers
What is a call to action (CTA)?
CTAs: Turning clicks into customers
  • Online sales

Optimizing your CTAs is the key to boosting your profits by turning more of your website visitors into customers! CTAs do not only improve your customer experience, but they can also help boost your SEO rankings. Find out more in this article.

CTAs: Turning clicks into customers
Good product descriptions for online stores
Success in e-commerce: product texts that sell
  • Online sales

High-quality and unique product texts are an important building block for any successful online store. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online stores an advantage in terms of Google ranking. Providing inspiring and creating texts that convey clear added value for the customer will help you stand out...

Success in e-commerce: product texts that sell
Create infographics with online tools
Six tools for creating infographics
  • Web design

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualize data and enrich your web presence with...

Six tools for creating infographics
How to use recommendation systems in e-commerce
Recommendation systems in e-commerce
  • Online sales

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online stores can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Recommendation systems in e-commerce
Rendering
Rendering – the final step in image and video processing
  • Web design

Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.

Rendering – the final step in image and video processing
Digitalization for local businesses
Why digitalization is so important for local businesses
  • Online sales

Local businesses are under threat from being overshadowed by the convenience of larger online businesses. However, digitalization itself isn’t a threat, but rather an opportunity to make your own business even more well-known and successful. We’ll show you the greatest benefits that digitalization brings to businesses.

Why digitalization is so important for local businesses
Click and Collect for Restaurants
Successful Click & Collect: 5 Tips for Restaurants
  • Online sales

Would you like to offer your guests their favorite dishes so they can enjoy them at home? Click & Collect involves less effort and costs for you than a delivery service, because your customers pick up the order themselves. They may already have paid for it, which gives you extra security. Our 5 tips for Click & Collect will help you to successfully implement it in your business.

Successful Click & Collect: 5 Tips for Restaurants