E-Commerce

AWS alternatives
AWS Alternatives and how to find them
  • Know-how

When we think of cloud computing, the abbreviation AWS immediately springs to mind: Amazon Web Services. After all, AWS has always been the market leader in cloud computing. However, AWS is not the best solution for every company. Today, there are several excellent AWS alternatives. In this article, we’ll discuss what makes a good cloud service provider and how to make the best choice.

AWS Alternatives and how to find them
What is dropshipping?
What is dropshipping?
  • Online sales

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes about, why it is so successful and what you need to do it.

What is dropshipping?
Traditional marketing vs. online marketing
The right marketing mix: online vs. offline
  • Online sales

Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalize online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...

The right marketing mix: online vs. offline
Competition analysis on the internet
Competition analysis: the best tools for checking out the competition
  • Web analytics

If you only base your web project on your own marketing ideas, you run the risk of prioritizing the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimization and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Competition analysis: the best tools for checking out the competition
What is Strong Customer Authentication?
Strong Customer Authentication: A European standard for secure payments
  • Online sales

Strong Customer Authentication is part of the European Union’s second Payment Services Directive (PSD2). Its main requirement is that merchants implement two-factor authentication. How will the new SCA regulations change online payments and what do they mean for your US-based business? Keep reading to find out.

Strong Customer Authentication: A European standard for secure payments
Magento: an introduction to the open source software
What is Magento
  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web stores with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

What is Magento
PrestaShop – the modular system for e-commerce
PrestaShop: the shop platform with HQ in Europe and Miami
  • CMS

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimization for mobile devices. PrestaShop was developed especially for...

PrestaShop: the shop platform with HQ in Europe and Miami
Etsy alternatives
Etsy alternatives: where to shop for handmade pieces
  • Online sales

Looking for an alternative to Etsy? The online marketplace is one of the most important places to sell for many artists, makers, and arts and crafts supplies. Whether Etsy is too expensive or too complicated for you, or you simply want to look for another selling portal: We’ll show you the best Etsy alternatives.

Etsy alternatives: where to shop for handmade pieces
Click and Collect
What is Click & Collect and how do you get started with it?
  • Online sales

Ordering food or goods online has become a habit for many. The advantages are obvious: products are rarely out of stock and delivered right to one’s doorstep, making this a very convenient way to shop. However, Click & Collect provides an alternative to traditional home delivery, allowing customers to pick up the goods they ordered online. In this article, we’ll discuss its advantages and how you...

What is Click & Collect and how do you get started with it?
How to make money blogging
How to make money blogging
  • Online sales

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

How to make money blogging